Characterisation of the use of Twitter by Australian Universities

Journal of Higher Education Policy and Management

Volumn 35, Issue 4, 2013, Pages 333-344

  Palmer, Stuart ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Australia; higher education; social media; Twitter

Indexed keywords

EID: 84881647482     PISSN: 1360080X     EISSN: 14699508     Source Type: Journal    
DOI: 10.1080/1360080X.2013.812029     Document Type: Article

References (22)

1. Barnes, N.G. and Mattson, E. 2009. Social media and college admissions: The first longitudinal study, North Dartmouth, MA: Center For Marketing Research, University of Massachusetts Dartmouth.
2. Berg, J., Berquam, L. and Christoph, K. 2007. Social networking technologies: A 'poke' for campus services. EDUCAUSE Review, 42: 32 - 44.
3. Burkhardt, A. 2010. Social media: A guide for college and university libraries. College & Research Libraries News, 71: 10 - 24.
4. Busch, R. 2011. " Unlocking the voice of the University: The convergence of course, content, delivery, and marketing through Social Media ". In Cutting-edge technologies in higher education, Edited by: Wankel, C. Vol. 3, 141 - 166. Bingley: Emerald.
5. Cluett, L., & Seah, H.W.B. (2011, February). Measuring success: A case study in evaluating an online community using the Facebook fan page for UWA students. Paper presented at the 20th Annual Teaching Learning Forum. http://otl.curtin.edu.au/professional_development/conferences/tlf/tlf2011/refereed/cluett.html
6. Cluett, L. and Skene, J. 2010. " Using Web 2.0 tools to enhance the student experience in non-teaching areas of the university ". In M.J.W. Lee and C. McLoughlin (Eds.), Web 2.0-based E-learning: Applying social informatics for tertiary teaching, 247 - 266. Hershey, PA: IGI Global.
7. Constantinides, E. and Zinck Stagno, M.C. 2011. Potential of the social media as instruments of higher education marketing: A segmentation study. Journal of Marketing for Higher Education, 21: 7 - 24.
8. Culnan, M.J., McHugh, P.J. and Zubillaga, J.I. 2010. How large U.S. companies can use twitter and other social media to gain business value. MIS Quarterly Executive, 9: 243 - 259.
9. Gallaugher, J. and Ransbotham, S. 2010. Social media and customer dialog management at starbucks. MIS Quarterly Executive, 9: 197 - 212.
10. Hayes, T.J., Ruschman, D. and Walker, M.M. 2009. Social networking as an admission tool: A case study in success. Journal of Marketing for Higher Education, 19: 109 - 124.
11. Junco, R., Heiberger, G. and Loken, E. 2011. The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27: 119 - 132.
12. Kassens-Noor, E. 2012. Twitter as a teaching practice to enhance active and informal learning in higher education: The case of sustainable tweets. Active Learning in Higher Education, 13: 9 - 21.
13. Kowalik, E. 2011. " Engaging alumni and prospective students through social media ". In Cutting-edge technologies in higher education, Edited by: Wankel, L.A. and Wankel, C. Vol. 2, pp. 211-227, Bingley: Emerald.
14. Mangold, W.G. and Faulds, D.J. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons, 52: 357 - 365.
15. Microsoft. 2010. Excel (Version 14.0.6112.5000), Redmond, WA: Microsoft.
16. International, QSR. 2012a. NCapture (Version 1.0.72.0), Doncaster, Victoria: QSR International.
17. International, QSR. 2012b. NVIVO (Version 10.0.138.0), Doncaster, Victoria: QSR International.
18. Reuben, R. (2008). The use of social media in higher education for marketing and communications: A guide for professionals in higher education. http://doteduguru.com/wp-content/uploads/2008/08/social-media-in-higher-education.pdf (http://doteduguru.com/wp-content/uploads/2008/08/social-media-in-higher-education.pdf)
19. Smith, M.A., Shneiderman, B., Milic-Frayling, N., Rodrigues, E.M., Barash, V., Dunne, C., Gleave, E. (2009, June). Analyzing (social media) networks with NodeXL. Paper presented at the proceedings of the fourth international conference on communities and technologies. http://dl.acm.org/citation.cfm?id=1556497
20. Swigger, N. 2012. The online citizen: Is social media changing citizens' beliefs about democratic values?. Political Behavior,: 1 - 15. doi: 10.1007/s11109-012-9208-y
21. The Gephi Consortium. 2012. Gephi (Version 0.8.1), Paris: The Gephi Consortium.
22. Waters, R.D., Burnett, E., Lamm, A. and Lucas, J. 2009. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review, 35: 102 - 106.