Combining verbal analysis protocol and wireless audiovisual observation to examine consumers' supermarket shopping behaviour

International Journal of Consumer Studies

Volumn 37, Issue 5, 2013, Pages 577-584

  Saarela, Anna Maria ^a   Kantanen, Teuvo T ^b   Lapveteläinen, Anja T ^b   Mykkänen, Hannu M ^b   Karppinen, Hannu A ^c   Rissanen, Riitta L ^c  

^a SAVONIA UNIVERSITY OF APPLIED SCIENCES   (Finland)

^b UNIVERSITY OF EASTERN FINLAND   (Finland)

^c Savonia UAS   (Finland)

Author keywords

Consumer research; Observation; Selection time; Shopping behaviour; Verbal analysis protocol

Indexed keywords

EID: 84881367646     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12022     Document Type: Article

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