A uses and gratification perspective on social media usage and online marketing

Middle East Journal of Scientific Research

Volumn 15, Issue 1, 2013, Pages 134-145

  Froget, Jacques Richard Ludovic ^a   Baghestan, Abbas Ghanbari ^a   Asfaranjan, Yasha Sazmand ^b  

^a LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY   (Malaysia)

^b MANAGEMENT AND SCIENCE UNIVERSITY   (Malaysia)

Author keywords

Facebook; Marketing; Social media; Uses and gratifications theory (UGT)

Indexed keywords

EID: 84881239197     PISSN: 19909233     EISSN: 19998147     Source Type: Journal    
DOI: 10.5829/idosi.mejsr.2013.15.1.2127     Document Type: Article

References (41)

1. Grossman, L.m 2010. Mark Zuckerberg. Time [Online]. Available: http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183_2037185,00.html [Accessed 6 August 2011].
2. Alexa Internet Inc. 2011a. facebook.com [Online]. Available: http://www.alexa.com/siteinfo/facebook.com [Accessed 06 August 2011].
3. Alexa Internet Inc. 2011b. Top Sites in Mauritius [Online]. Available: http://www.alexa.com/topsites/countries/MU [Accessed 17 April 2011].
4. Chan-Meetoo, C. and D. Rathacharen, 2011. Young Adults and Social Networking Sites in Mauritius. The University of Mauritius Research Journal, 17.
5. Facebook. 2011a. Advertise on Facebook [Online]. Available: https://www.facebook.com/ads/create/?fbid=118432141573292&campaign_id=365730201698&placement=fbpg1&extra_1=0&extra_2=1601 [Accessed 06 August 2011].
6. Froget, J.R.L., A. Ghanbari Baghestan and K. Ramanathan, 2011. Mauritius Media Landscape: History, Media Freedom and Recent Developments. 5th Global Communication Association Conference (GCA). Kuala Lumpur, Malaysia.
7. Froget, L. and A. Ghanbari Baghestan, 2011. Public Relations In Mauritius: Using Consumer Generated Media as Two-Way Symmetrical Model of Communication. In: Humanities, S. E. A. R. C. F. C. A. (ed.) 2nd International SEARCH Conference 2011. Taylor's University, Lakeside Campus, Malaysia.
8. Bertrand, A., 2011. Using Social Networks and Media to Fight for Market Supremacy in Mauritius. Modus Operandi [Online]. Available from: http://socialmedia-mauritius.com/2011/07/social-networks-media-market-supremacy-mauritius/[Accessed 03 August 2011].
9. Baresch, B., L. Knight, D. Harp, and C. Yaschur, 2011. Friends who choose your news: An analysis of content links on Facebook. Paper presented at the ISOJ: The Official Research Journal of International Symposium on Online Journalism, Austin, TX.
10. Park, N., K.F. Kee and S. Valenzuela, 2009. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyber Psychology and Behavior, 12(6): 729-733.
11. Brandtzæg, P.B., M. Lüders and J.H. Skjetne, 2010. Too many Facebook "friends"? Content sharing and sociability versus the need for privacy in social network sites. Intl. Journal of Human-Computer Interaction, 26(11-12): 1006-1030.
12. Burke, M., R. Kraut and C. Marlow, 2011. Social capital on Facebook: Differentiating uses and users. Paper presented at the Proceedings of the 2011 annual conference on Human factors in computing systems.
13. Charnigo, L. and P. Barnett-Ellis, 2013. Checking out Facebook. com: the impact of a digital trend on academic libraries. Information technology and libraries, 26(1): 23-34.
14. Christofides, E., A. Muise and S. Desmarais, 2009. Information disclosure and control on Facebook: are they two sides of the same coin or two different processes?. Cyber Psychology and Behavior, 12(3): 341-345.
15. Gjoka, M., M. Kurant, C.T. Butts and A. Markopoulou, 2010. Walking in Facebook: A case study of unbiased sampling of OSNs. Paper presented at the INFOCOM, 2010 Proceedings IEEE.
16. Greene, J.A., N.K. Choudhry, E. Kilabuk and W.H. Shrank, 2011. Online social networking by patients with diabetes: a qualitative evaluation of communication with Facebook. Journal of general internal medicine, 26(3): 287-292.
17. Jain, S.H., 2009. Practicing medicine in the age of Facebook. New England Journal of Medicine, 361(7): 649-651.
18. Liu, Y., K.P. Gummadi, B. Krishnamurthy and A. Mislove, 2011. Analyzing Facebook privacy settings: User expectations vs. reality. Paper presented at the Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference.
19. Nadkarni, A. and S.G. Hofmann, 2012. Why do people use Facebook?. Personality and Individual Differences, 52(3): 243-249.
20. Roblyer, M., M. McDaniel, M. Webb, J. Herman and J.V. Witty, 2010. Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. The Internet and Higher Education, 13(3): 134-140.
21. Steel, E. and G. Fowler, 2010. Facebook in privacy breach. The Wall Street Journal, pp: 18.
22. Ugander, J., B. Karrer, L. Backstrom and C. Marlow, 2011. The anatomy of the facebook social graph. arXiv preprint arXiv:1111.4503
23. Wilson, R.E., S.D. Gosling and L.T. Graham, 2012. A review of Facebook research in the social sciences. Perspectives on Psychological Science, 7(3): 203-220.
24. Miniwatts Marketing Group. 2011. Internet World Stats: Africa [Online]. Available: http://www. internetworldstats.com/africa.htm [Accessed 8 August 2011].
25. Bennett, W.L. and J.B. Manheim, 2006. The One-Step Flow of Communication. Annals of the American Academy of Political and Social Science, 608: 213-232.
26. Feng, B. and H. Li, 2009. An Analysis of Consumer Generated Media's Application in Multicultural Public Relations Practice. China Media Research, 5: 20-30.
27. Grammer, E.M., 2005. An Exploration of the Generic Principles of Public Relations Excellence in Australia, Italy, Mauritius And Uganda. Master Of Arts, University Of Maryland, College Park.
28. Shao, G., 2008. Understanding the appeal of user-generated media: a uses and gratification perspective. Internet Research, 19: 7-25.
29. Blackshaw, P., 2007. The official CGM glossary [Online]. Available: http://www.clickz.com/clickz/column/1718641/the-official-cgm-glossary [Accessed 11 August 2011].
30. Boyd, D.M. and N.B. Ellison, 2007. Social network sites: Definition, history and scholarship. Journal of Computer-Mediated Communication, pp: 13.
31. The World Bank Group. 2011. Data: Internet Users [Online]. Available: http://data.worldbank.org/indicator/IT.NET.USER?cid=GPD_58 [Accessed 17 April 2011 2011].
32. Nyland, R., 2007. The Gratification Niches of Internet Social Networking, E-mail and Face-to-face communication. Master of Arts, Brigham Young University.
33. Boogart, M.R.V., 2006. Uncovering The Social Impacts Of Facebook On A College Campus. Master of Science, Kansas State University.
34. Nyland, R., R. Marvez and J. Beck, 2007. Myspace: Social Networking or Social Isolation? AEJMC Midwinter Conference. Reno, Nevada.
35. Nyland, R. and C. Near, 2007. Jesus is my friend: Religiosity as a mediating factor in the use of online social networks. AEJMC 2007 Midwinter conference. Reno, Nevada.
36. Krisanic, K., 2008. Motivations and Impression Management: Predictors of Social Networking Site Use and User Behaviour. Master of Arts, University of Missouri-Columbia
37. Ruggiero, T.E., 2000. Uses ang Gratifications Theory in the 21st Century. Mass Communication and Society, 3: 3-37.
38. Ellison, N.B., C. Steinfield and C. Lampe, 2007. The Benefits of Facebook ''Friends:'' Social Capital and College Students' Use of Online Social Network Sites. Journal of Computer-Mediated Communication, 12: 1143-1168.
39. Lattimore, D., O. Baskin, S.T. Heiman and E.L. Toth, 2009. Public Relations: The Profession and the Practice, McGraw-Hill.
40. Papacharissi, Z and A.M. Rubin, 2000. Predictors of Internet use. Journal of Broadcasting and Electronic Media, 44: 175-196.
41. Recchiuti, J.K., 2003. College Students' Uses and Motives For E-Mail, Instant Messaging and Online Chat Rooms. Master of Arts in Communication, University of Delaware.