The one-step flow of communication

Annals of the American Academy of Political and Social Science

Volumn 608, Issue 1, 2006, Pages 213-232

  Bennett, W Lance ^a   Manheim, Jarol B ^b  

^a Department of Political Science ^*

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Campaign; Data mining; Narrowcasting; One step flow; Persuasion; Public information; Social networks; Strategic communication; Targeting; Two step flow

Indexed keywords

EID: 33750013516     PISSN: 00027162     EISSN: 15523349     Source Type: Journal    
DOI: 10.1177/0002716206292266     Document Type: Article

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