Pricing and advertisement in a manufacturer-retailer supply chain

European Journal of Operational Research

Volumn 231, Issue 2, 2013, Pages 492-502

  Yue, Jinfeng ^a,b   Austin, Jill ^b   Huang, Zhimin ^c   Chen, Bintong ^d  

^a SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^b MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^c ADELPHI UNIVERSITY   (United States)

^d UNIVERSITY OF DELAWARE   (United States)

Author keywords

Advertising; Contract; Game theory; Price discount; Supply chain

Indexed keywords

BRAND NAMES; NASH EQUILIBRIA; PRICE DISCOUNT; PROFIT SHARING; STACKELBERG EQUILIBRIUM; THEORETICAL APPROACH;

CONTRACTS; COSTS; ECONOMICS; GAME THEORY; MARKETING; PROFITABILITY; SALES; SUPPLY CHAINS;

MANUFACTURE;

EID: 84880573876     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2013.06.007     Document Type: Article

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