Subjective knowledge in consumer financial decisions

Journal of Marketing Research

Volumn 50, Issue 3, 2013, Pages 303-316

  Hadar, Liat ^a   Sood, Sanjay ^b   Fox, Craig R ^b,c  

^a INTERDISCIPLINARY CENTER HERZLIYA   (Israel)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Comparative ignorance; Consumer choice; Financial decision making; Financial education; Subjective knowledge

Indexed keywords

EID: 84879218881     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0518     Document Type: Article

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