The effectiveness of different approaches to media literacy in modifying adolescents' responses to alcohol

Journal of Health Communication

Volumn 18, Issue 6, 2013, Pages 723-739

  Chen, Yi Chun Yvonnes ^a  

^a William Allen White School of Journalism and Mass Communication   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CHILD; DECISION MAKING; DRINKING BEHAVIOR; EVALUATION; FEMALE; HUMAN; INFORMATION LITERACY; MALE; MASS MEDIUM; METHODOLOGY; PSYCHOLOGICAL ASPECT; SEX DIFFERENCE;

ADOLESCENT; ADVERTISING AS TOPIC; ALCOHOL DRINKING; ATTITUDE TO HEALTH; CHILD; DECISION MAKING; FEMALE; HUMANS; INFORMATION LITERACY; MALE; MASS MEDIA; SEX FACTORS;

EID: 84879126509     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2012.757387     Document Type: Article

References (124)

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2. Austin, E. W. (2006). The message interpretation process model. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 535-536). Thousand Oaks, CA: Sage.
3. Austin, E. W., Chen, M. J., & Grube, J. W. (2006). How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. Journal of Adolescent Health, 38, 376-384.
4. Austin, E. W., Chen, Y., Pinkleton, B. E., & Quintero Johnson, J. (2005). The benefits and costs of Channel One in a middle school setting and the role of media literacy effects of a peerled media literacy curriculum. Pediatrics, 117, 423-433.
5. Austin, E. W., & Hust, S. J. T. (2005). The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 1999-April 2000. Journal of Health Communication, 10, 769-785.
6. Austin, E. W., & Johnson, K. K. (1997a). Immediate and delayed effects of media literacy training on third graders' decision making for alcohol. Health Communication, 9, 323-349.
7. Austin, E. W., & Johnson, K. K. (1997b). Effects of general and alcohol-specific media literacy training on children's affinity for alcohol. Journal of Health Communication, 2, 17-42.
8. Austin, E. W., & Knaus, C. (2000). Predicting the potential for risky behavior among those "too young" to drink as the result of appealing advertising. Journal of Health Communication, 5(1), 13-27.
9. Austin, E. W., Pinkleton, B. E., Hust, S. J. T., & Cohen, M. (2005). Evaluation of an American Legacy Foundation/Washington State Department of Health media literacy pilot study.Health Communication, 18, 75-95.
10. Banerjee, S. C., & Greene, K. (2006). Analysis versus production: Adolescent cognitive and attitudinal responses to antismoking interventions. Journal of Communication, 56, 773-794.
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31. Hobbs, R., & Frost, R. (2003). Measuring the acquisition of media-literacy skills. Reading Research Quarterly, 38, 330-355.
32. Horton, R. W., & Santogrossi, D. A. (1978). The effect of adult commentary on reducing the influence of television violence. Personality and Social Psychology Bulletin, 4, 337-340.
33. Hust, S. J. T., & Brown, J. D. (2008). Gender, media use and effects. In S. L. Calvert & B. J. Wilson (Eds.), Blackwell handbook for child development and the mass media (pp. 98-120).Oxford, England: Blackwell.
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36. Keene, O. N. (1995). The log transformation is special. Statistics in Medicine, 14, 811-819.
37. Kubey, R. (Ed.). (2001). Media literacy in the information age: Current perspectives. New Brunswick, NJ: Transaction Publishers.
38. Kubey, R. (2003). Why U.S. media education lags behind the rest of the English-speaking world. Television New Media, 4, 351-370.
39. Martens, H. (2010). Evaluating media literacy education: Concepts, theories and future directions. Journal of Media Literacy Education, 2(1), 1-22.
40. Mattern, K. K., & Lindholm, B. W. (1985). Effect of maternal commentary in reducing aggressive impact of televised violence on preschool children. Journal of Genetic Psychology, 146,133-134.
41. Nathanson, A. I. (2001). Mediation of children's television viewing: Working toward conceptual clarity and common understanding. In W. B. Gudykunst (Ed.), Communication yearbook 25 (pp. 115-151). Mahwah, NJ: Erlbaum.
42. Nathanson, A. I. (2004). Factual and evaluative approaches to modifying children's responses to violent television. Journal of Communication, 54, 321-336.
43. Nathanson, A. I., Wilson, B. J., McGee, J., & Sebastian, M. (2002). Counteracting the effects of female stereotypes on television via active mediation. Journal of Communication, 52, 922-937.
44. Nathanson, A. I., & Yang, M. (2003). The effects of mediation content and form on children's responses to violent television. Human Communication Research, 29, 111-134.
45. Obermiller, C., & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology, 7, 159-186.
46. Piette, J., & Giroux, L. (2001). The theoretical foundations of media education programs. In Kubey, R. (Ed.), Media literacy in the information age: Current perspectives (pp. 89-134).New Brunswick, NJ: Transaction Publishers.
47. Pinkleton, B., Austin, E. W., Cohen, M., Chen, Y., & Fitzgerald, E. (2008). Effects of a peer-led media literacy curriculum on adolescents' knowledge and attitudes toward sexual behavior and media portrayals of sex. Health Communication, 23, 462-472.
48. Pinkleton, B., Austin, E. W., Cohen, M., Miller, A., & Fitzgerald, E. (2007). A statewide evaluation of the effectiveness of media literacy to prevent tobacco use among adolescents. Health Communication, 21(1), 23-24.
49. Prinkleton, B. E., Austin, E. W., & Fujioka, Y. (2001). The relationship of perceived beer ad and PSA quality to high school students' alcohol-related beliefs and behaviors. Journal of Broadcasting & Electronic Media, 45, 575-597.
50. Rapaczynski, W., Singer, D. G., & Singer, J. L. (1982). Teaching television: A curriculum for young children. Journal of Communication, 32(2), 46-55.
51. Roznow, R. L., & Rosenthal, R. (1989). Statistical procedures and the justification of knowledge in psychological science. American Psychologist, 44, 1276-1284.
52. Singer, D. G., Zuckerman, D. M., & Singer, J. L. (1980). Helping elementary school children learn about TV. Journal of Communication, 30(3), 84-93.
53. Slater, M. D., Rouner, D., Domenech-Rodriguez, M., Beauvais, F., Murphy, K., & Van Leuven, J. K. (1997). Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences. Journalism and Mass Communication Quarterly, 74, 108-122.
54. Snyder, L. B., Milici, F. F., Slater, M., Sun, H., & Strizhakova, Y. (2006). Effects of alcohol advertising exposure on drinking among youth. Archives of Pediatrics and Adolescent Medicine, 160, 18-24.
55. Spear, L. P. (2002). Alcohol's effects on adolescents. Alcohol Health and Research World, 26, 287-291.
56. Strickland, D. E., & Finn, T. A. (1984). Targeting of magazine alcohol beverage advertisements. Journal of Drug Issues, 14, 449-467.
57. Strickland, D. E., Finn, T. A., & Lambert, M. D. (1982). A content analysis of beverage alcohol advertising: I, magazine advertising. Journal of Studies on Alcohol, 43, 655-682.
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61. Voojis, M. W., & van der Voort, T. H. A. (1993). Learning about television violence: the impact of a critical viewing curriculum on children's attitudinal judgments of crime series. Journal of Research and Development in Education, 26, 133-142.
62. Wallack, L., Grube, J. W., Madden, P. A., & Breed, W. (1990). Portrayals of alcohol on primetime television. Journal of Studies on Alcohol, 51, 428-437.
63. Aufderheide, P. (1993). Part II: Conference proceedings and next steps. Aspen Institute Report of the National Leadership Conference on Media Literacy. Washington, DC: Communications and Society Program of the Aspen Institute.
64. Austin, E. W. (2006). The message interpretation process model. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 535-536). Thousand Oaks, CA: Sage.
65. Austin, E. W., Chen, M. J., & Grube, J. W. (2006). How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. Journal of Adolescent Health, 38, 376-384.
66. Austin, E. W., Chen, Y., Pinkleton, B. E., & Quintero Johnson, J. (2005). The benefits and costs of Channel One in a middle school setting and the role of media literacy effects of a peerled media literacy curriculum. Pediatrics, 117, 423-433.
67. Austin, E. W., & Hust, S. J. T. (2005). The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 1999-April 2000. Journal of Health Communication, 10, 769-785.
68. Austin, E. W., & Johnson, K. K. (1997a). Immediate and delayed effects of media literacy training on third graders' decision making for alcohol. Health Communication, 9, 323-349.
69. Austin, E. W., & Johnson, K. K. (1997b). Effects of general and alcohol-specific media literacy training on children's affinity for alcohol. Journal of Health Communication, 2, 17-42.
70. Austin, E. W., & Knaus, C. (2000). Predicting the potential for risky behavior among those "too young" to drink as the result of appealing advertising. Journal of Health Communication, 5(1), 13-27.
71. Austin, E. W., Pinkleton, B. E., Hust, S. J. T., & Cohen, M. (2005). Evaluation of an American Legacy Foundation/Washington State Department of Health media literacy pilot study.Health Communication, 18, 75-95.
72. Banerjee, S. C., & Greene, K. (2006). Analysis versus production: Adolescent cognitive and attitudinal responses to antismoking interventions. Journal of Communication, 56, 773-794.
73. Banerjee, S. C., & Greene, K. (2007). Antismoking initiatives: Effects of analysis versus production media literacy interventions on smoking-related attitude, norm, and behavioral intention.Health Communication, 22(1), 37-48.
74. Bazalgette, C. (1991). Media education. London, England: Hodder & Stoughton.
75. Bland, M. J., & Altman, D. G. (1996). Statistics notes: Transforming data. British Medical Journal, 312, 770.
76. Boush, D. M., Friestad, M., & Rose, G. M. (1994). Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of Consumer Research, 21, 165-175.
77. Brown, J. A. (1998). Media literacy perspectives. Journal of Communication, 48, 44-57.
78. Brown, J. D. (2006). Media literacy has potential to improve adolescents' health. Journal of Adolescent Health, 39, 459-460.
79. Brown, S. A., Tapert, S. F., Granholm, E., & Delis, D. C. (2000). Neurocognitive functioning of adolescents: Effects of protracted alcohol use. Alcoholism: Clinical Experimental Research, 24, 164-171.
80. Buchanan, D. R., & Lev, J. (1988). Beer and fast cars: How brewers target blue-collar youth through motor sport sponsorships. Washington, DC: AAA Foundation for Traffic Safety.
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82. Center for Media Literacy. (2005). Five key questions that can change the world: Cclassroom activities for media literacy. Retrieved from http://www.medialit.org/pdf/mlk/02-5KQ-ClassroomGuide.pdf
83. Chen, M. (2007). Training the eye: Expanding the "lan guage arts" with the grammar of film. Journal of Children & Media, 1, 199-203.
84. Considine, D. M. (2002). Media literacy: National developments and international origins. Journal of Popular Film & Television, 30(1), 7-15.
85. Cook, T. D., & Campbell, D. T. (1979). Quasi-experimentation: Design & analysis issues for field settings. Chicago, IL: Rand McNally.
86. Corder-Bolz, C. R. (1980). Mediation: The role of significant others. Journal of Communication, 30(3), 106-118.
87. Gray, J. (2005). Television teaching: Parody, The Simp sons, and media literacy education. Critical Stud ies in Media Communication, 22, 223-238.
88. Grube, J. W., & Waiters, E. (2005). Alcohol in the media: Content and effects on drinking beliefs and behaviors among youth. Adolescent Medicine Clinics, 16, 327-343.
89. Grube, J. W., & Wallack, L. (1994). Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. American Journal of Public Health, 84, 254-259.
90. Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of Communication, 48(1), 16-32.
91. Hobbs, R. (2001). Expanding the concept of literacy. In R. Kubey (Ed.), Media literacy in the information age: Current perspectives (pp. 163-183). New Brunswick, NJ: Transaction Publishers.
92. Hobbs, R. (2007). Reading the media: Media literacy in high school English. New York, NY: Teachers College, Columbia University.
93. Hobbs, R., & Frost, R. (2003). Measuring the acquisition of media-literacy skills. Reading Research Quarterly, 38, 330-355.
94. Horton, R. W., & Santogrossi, D. A. (1978). The effect of adult commentary on reducing the influence of television violence. Personality and Social Psychology Bulletin, 4, 337-340.
95. Hust, S. J. T., & Brown, J. D. (2008). Gender, media use and effects. In S. L. Calvert & B. J. Wilson (Eds.), Blackwell handbook for child development and the mass media (pp. 98-120).Oxford, England: Blackwell.
96. Johnston, L. D., O'Malley, P. M., & Bachman, J. G. (2002). Monitoring the future: National survey results on drug use, 1975-2001. Vol. II: College students and adults ages 19-40. Bethesda, MD: National Institute on Drug Abuse.
97. Johnston, L. D., O'Malley, P. M., & Bachman, J. G. (2003). Monitoring the future: National results on adolescent drug use. Overview of key findings, 2002. Bethesda, MD: National Institute on Drug Abuse.
98. Keene, O. N. (1995). The log transformation is special. Statistics in Medicine, 14, 811-819.
99. Kubey, R. (Ed.). (2001). Media literacy in the information age: Current perspectives. New Brunswick, NJ: Transaction Publishers.
100. Kubey, R. (2003). Why U.S. media education lags behind the rest of the English-speaking world. Television New Media, 4, 351-370.
101. Martens, H. (2010). Evaluating media literacy education: Concepts, theories and future directions. Journal of Media Literacy Education, 2(1), 1-22.
102. Mattern, K. K., & Lindholm, B. W. (1985). Effect of maternal commentary in reducing aggressive impact of televised violence on preschool children. Journal of Genetic Psychology, 146, 133-134.
103. Nathanson, A. I. (2001). Mediation of children's television viewing: Working toward conceptual clarity and common understanding. In W. B. Gudykunst (Ed.), Communication yearbook 25 (pp. 115-151). Mahwah, NJ: Erlbaum.
104. Nathanson, A. I. (2004). Factual and evaluative approaches to modifying children's responses to violent television. Journal of Communication, 54, 321-336.
105. Nathanson, A. I., Wilson, B. J., McGee, J., & Sebastian, M. (2002). Counteracting the effects of female stereotypes on television via active mediation. Journal of Communication, 52, 922-937.
106. Nathanson, A. I., & Yang, M. (2003). The effects of mediation content and form on children's responses to violent television. Human Communication Research, 29, 111-134.
107. Obermiller, C., & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology, 7, 159-186.
108. Piette, J., & Giroux, L. (2001). The theoretical foundations of media education programs. In Kubey, R. (Ed.), Media literacy in the information age: Current perspectives (pp. 89-134).New Brunswick, NJ: Transaction Publishers.
109. Pinkleton, B., Austin, E. W., Cohen, M., Chen, Y., & Fitzgerald, E. (2008). Effects of a peer-led media literacy curriculum on adolescents' knowledge and attitudes toward sexual behavior and media portrayals of sex. Health Communication, 23, 462-472.
110. Pinkleton, B., Austin, E. W., Cohen, M., Miller, A., & Fitzgerald, E. (2007). A statewide evaluation of the effectiveness of media literacy to prevent tobacco use among adolescents. Health Communication, 21(1), 23-24.
111. Prinkleton, B. E., Austin, E. W., & Fujioka, Y. (2001). The relationship of perceived beer ad and PSA quality to high school students' alcohol-related beliefs and behaviors. Journal of Broadcasting & Electronic Media, 45, 575-597.
112. Rapaczynski, W., Singer, D. G., & Singer, J. L. (1982). Teaching television: A curriculum for young children. Journal of Communication, 32(2), 46-55.
113. Roznow, R. L., & Rosenthal, R. (1989). Statistical procedures and the justification of knowledge in psychological science. American Psychologist, 44, 1276-1284.
114. Singer, D. G., Zuckerman, D. M., & Singer, J. L. (1980). Helping elementary school children learn about TV. Journal of Communication, 30(3), 84-93.
115. Slater, M. D., Rouner, D., Domenech-Rodriguez, M., Beauvais, F., Murphy, K., & Van Leuven, J. K. (1997). Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences. Journalism and Mass Communication Quarterly, 74, 108-122.
116. Snyder, L. B., Milici, F. F., Slater, M., Sun, H., & Strizhakova, Y. (2006). Effects of alcohol advertising exposure on drinking among youth. Archives of Pediatrics and Adolescent Medicine, 160, 18-24.
117. Spear, L. P. (2002). Alcohol's effects on adolescents. Alcohol Health and Research World, 26, 287-291.
118. Strickland, D. E., & Finn, T. A. (1984). Targeting of magazine alcohol beverage advertisements. Journal of Drug Issues, 14, 449-467.
119. Strickland, D. E., Finn, T. A., & Lambert, M. D. (1982). A content analysis of beverage alcohol advertising: I, magazine advertising. Journal of Studies on Alcohol, 43, 655-682.
120. Substance Abuse and Mental Health Services Administration. (1999). Summary of Findings from the 1998 National Household Survey on Drug Abuse. Rockville, MD: U.S. Department of Health and Human Services.
121. U.S. Census Bureau. (2010). 2010 Census Interactive Population Search. Retrieved from: http://www.census.gov/2010census/popmap/ipmtext.php?fl=53.
122. Villani, S. (2001). Impact of media on children and adolescents: A 10-year review of the research. Journal of the American Academy of Child & Adolescent Psychiatry, 40, 392-401.
123. Voojis, M. W., & van der Voort, T. H. A. (1993). Learning about television violence: the impact of a critical viewing curriculum on children's attitudinal judgments of crime series. Journal of Research and Development in Education, 26, 133-142.
124. Wallack, L., Grube, J. W., Madden, P. A., & Breed, W. (1990). Portrayals of alcohol on primetime television. Journal of Studies on Alcohol, 51, 428-437.