An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

Industrial Marketing Management

Volumn 42, Issue 4, 2013, Pages 552-563

  Lee, Kun Chang ^a   Lee, Habin ^b   Lee, Namho ^a   Lim, Jaehoon ^b  

^a Sungkyunkwan University   (South Korea)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Design science; Fuzzy cognitive map; Industrial marketing; Strategic marketing planning; The relevance problem

Indexed keywords

EID: 84878496008     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.03.007     Document Type: Article

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