It's time to go green with pride : A conceptual study of green marketing

Indian Journal of Marketing

Volumn 43, Issue 4, 2013, Pages 30-34

  Pillai, Raji Parameshwaran ^a  

^a Between Sarkhej Circle and Kataria Motors   (India)

Author keywords

Conserver; Ecology; Environment; Going green; Resources

Indexed keywords

EID: 84878196661     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2013/v43/i4/36378     Document Type: Article

References (14)

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