Visual ethnography: Achieving rigorous and authentic interpretations

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1251-1254

  Schembri, Sharon ^a   Boyle, Maree V ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Consumer research; Harley Davidson; Marketing research; Social construction; Visual ethnography; Visual methods

Indexed keywords

EID: 84878121593     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.021     Document Type: Article

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