Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance

Journal of Revenue and Pricing Management

Volumn 12, Issue 3, 2013, Pages 207-220

  Noone, Breffni M ^a   Canina, Linda ^b   Enz, Cathy A ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Cornell University ^*  (United States)

Author keywords

hotel industry; relative price fluctuation; relative price position; revenue management; strategic price positioning

Indexed keywords

EID: 84877286721     PISSN: 14766930     EISSN: 1477657X     Source Type: Journal    
DOI: 10.1057/rpm.2012.48     Document Type: Article

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