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Volumn 169, Issue 23, 2007, Pages 51-52
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The Ewww Factor. A new study explains why we think some things are icky--and marketers are starting to take heed.
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NONE
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Author keywords
[No Author keywords available]
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Indexed keywords
ARTICLE;
ATTITUDE;
BEHAVIOR;
HUMAN;
MARKETING;
METHODOLOGY;
PSYCHOLOGICAL THEORY;
UNITED STATES;
ATTITUDE;
BEHAVIOR;
HUMANS;
MARKETING;
PSYCHOLOGICAL THEORY;
UNITED STATES;
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EID: 34548187734
PISSN: 0040781X
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (1)
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References (0)
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