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Volumn 41, Issue 3, 2013, Pages 323-350

Capitalism as a System of Expectations: Toward a Sociological Microfoundation of Political Economy

Author keywords

capitalism; competition; consumption; economic dynamics; economic sociology; expectations; imaginaries; innovation; microfoundation; political economy

Indexed keywords


EID: 84876065639     PISSN: 00323292     EISSN: 15527514     Source Type: Journal    
DOI: 10.1177/0032329213493750     Document Type: Article
Times cited : (94)

References (158)
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    • The notion of "management of expectations" shall not imply that actors could instrumentally steer and thereby control the expectations of other market participants. While actors undoubtedly try to influence expectations, I do not claim that a top-down control of expectations is possible.
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    • This categorization is in principle open to further elements. Two possible candidates would be property rights, class and consumption. Theories of capitalism usually emphasize the crucial role of property rights for the development of capitalism: Randall Collins, "Weber's Last Theory of Capitalism, " American Sociological Review 45 (1980): 925-42.
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    • Karl Marx, Soziologie Kapitalistischer Dynamik (1977). While I agree that property rights are important, I maintain that they take a derived place by being necessary conditions for the expansion of credit, innovation, competition, and commodification. Class is included as an important influence on the operation of the elements discussed here. The crucial development of the commodification of labor, forming the basis of class relations in capitalism, is included under the heading of commodification. Finally consumption is discussed under the more general heading of commodification.
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    • The difference between the two concepts I see as follows: Trust is demarcating a situation in which the other party may take the deliberate decision to damage me for his own benefit. Confidence is a situation in which I engage in incalculable risks that emerge from the openness of the future, which is unforeseeable for both parties. Fraud would be a breach of trust. The expectation-say that Goldman Sachs will stay in business-is an expression of confidence.
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    • In a monetary system in which paper money is covered by a commodity-mostly gold-the promise is that the issuer will redeem the bill against a certain amount of the commodity. Effectively this was to make credible the promise of the issuer of paper money that he will not increase the money supply at a rate that will devalue the currency.
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    • The willingness to give credit also depends, of course, on the interest rate. But it would be short-sighted to see the expansion of credit only as a function of the interest rate, as can be seen in economic crises when even interest rates close to zero do not lead to an increase in borrowing. Cf. Keynes, The General Theory of Employment, Interest, and Money.
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    • Commodification can proliferate through geographic expansion when more regions and countries are included in the system of market exchanges (land grabbing). Expansion can take place, secondly, when products and services hitherto provided in noncommodified form come to be traded on markets. Third, the expansion of the realm of commodities takes place through newly developed products entering the market. Finally, commodification can unfold in the time dimension through futures markets (future grabbing). I am not claiming that commodification is a unidirectional and uncontested process. Indeed, many social conflicts are about the limits of commodification-for instance, in the case of private provision of water, but also organ transplants, prostitution, and illegal drugs. See Viviana Zelizer, The Social Meaning of Money: Pin Money, Paychecks, Poor Relief, and Other Currencies (New York: Basic Books, 1994). Nevertheless, it is fair to state that over the past 200 years we have observed an expansion of commodity relations at the expense of householding and reciprocity as forms of distribution of goods and services.
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    • A striking example of this is provided in a recent paper by Zsuzsanna Vargha, "Realizing Dreams, Proving Thrift: How Product Demonstrations Qualify Financial Objects and Consumer Needs in Home Savings and Loans, " in J. Beckert and C. Musselin, eds., Constructing Quality. The Classification of Goods in the Economy (Oxford: Oxford University Press, 2013, 31-57) in which she shows how the value of home loan contracts in Hungary is constructed in the interaction between sales agent and customer.
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    • To avoid a possible misunderstanding: This does not imply that imaginative value is purely individual. To the contrary, the preferences are rooted culturally and socially. However, the value does not necessarily emerge from calculated effects of positioning the owner in a certain position in social space.
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    • According to White, competition is a process that takes place through the mutual observation of the strategies through which competing firms position their products in the market. Each product occupies a distinct niche and the positioning of any of them takes place through the attempt to find a not-yet-occupied niche in which the product finds demand but is differentiated from competing products. Hence markets are understood as stable relational role structures, and the reproduction of markets and the survival of the firms operating in them presuppose this structuring of markets.
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    • However, one can assume that fictional expectations themselves shape the future they predict in the direction of the prediction. This performative effect might with hindsight be seen as confirmation of the accuracy of a prediction, although the outcome is the result of the joint belief in the fictional expectation. Michel Callon, ed., The Laws of the Markets (Oxford: Blackwell Publishers, 1998).
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