Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach

Online Information Review

Volumn 37, Issue 1, 2013, Pages 83-100

  Chae, Seong Wook ^a   Lee, Kun Chang ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Consumer behaviour; Decision quality; Eye tracking; Human brand; Product type; Republic of Korea; Trust

Indexed keywords

DECISION QUALITY; EYE-TRACKING; HUMAN BRANDS; PRODUCT TYPES; REPUBLIC OF KOREA; TRUST;

COMPETITION; CONSUMER BEHAVIOR; EXPERIMENTS; EYE MOVEMENTS; PRODUCT DESIGN;

ELECTRONIC COMMERCE;

EID: 84875878247     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684521311311649     Document Type: Article

References (49)

1. Aldag, R.J., Power, D.J. An empirical assessment of computer-assisted decision analysis Decision Sciences 17 4 1986 572-88
2. Barlow, A.K.J., Siddiqui, N.Q., Mannion, M. Development in information and communication technologies for retail marketing channels International Journal of Retail & Distribution Management 32 3 2004 157-63
3. Batra, R., Ahtola, O.T. Measuring the hedonic and utilitarian sources of consumer attitudes Marketing Letters 2 2 1990 159-70
4. Belk, R.W. Possessions and the extended self Journal of Consumer Research 15 2 1988 139-68
5. Brynjolfsson, E., Smith, M. Frictionless commerce? A comparison of internet and conventional retailers Management Science 46 4 2000 563-85
6. Chen, C., Chien, C. What constitutes 'a quality decision'? Journal of Quality 16 2 2009 87-94
7. Cherian, J., Harris, B. Goldberg, M.E., Gorn, G., Pollay, R.W. Capricious consumption and the social brain theory: why consumers seem purposive even in the absence of purpose Advances in Consumer Research Association for Consumer Research Provo, UT 1990 745-9
8. Cyr, D., Hassanein, K., Head, M., Ivanov, A. The role of social presence in establishing loyalty in e-service environments Interacting with Computers 19 1 2007 43-56
9. Cyr, D., Head, M., Larios, H., Pan, B. Exploring human images in website design: a multi-method approach MIS Quarterly 33 3 2009 539-66
10. Dooley, R.S., Fryxell, G.E. Attaining decision quality and commitment from dissent: the moderating effects of loyalty and competence in strategic decision-making teams The Academy of Management Journal 42 4 1999 389-402
11. Gefen, D., Straub, D.W. Managing user trust in B2C e-services e-Service Journal 2 2 2003 7-24
12. Gigerenzer, G., Gaissmaier, W. Heuristic decision making The Annual Review of Psychology 62 2011 451-82
13. Halpern, J. 2005 'An agent for dead celebrities, broadcast on All Things Considered', National Public Radio, 9 August, available at: www.npr.org/ templates/story/story.php?storyId=4822573 (accessed 12 December 2005)
14. Hassanein, K., Head, M. The impact of infusing social presence in the web interface: an investigation across different products International Journal of Electronic Commerce 10 2 2006 31-55
15. Häubl, G., Trifts, V. Consumer decision making in online shopping environments: the effects of interactive decision aids Marketing Science 19 1 2000 4-21
16. Hayhoe, M., Bensinger, D.G., Ballard, D.H. Task constraints in visual working memory Vision Research 38 1 1998 125-37
17. Hazan, C., Shaver, P.R. Attachment as an organizational framework for research on close relationships Psychological Inquiry 5 1 1994 1-22
18. Henderson, J. Human gaze control during real-world scene perception Trends in Cognitive Sciences 7 11 2003 498-504
19. Hirschman, E.C. Symbolism and technology as sources for the generation of innovations Advances in Consumer Research 9 1 1982 537-41
20. Hirschman, E.C. People as products: analysis of a complex marketing exchange Journal of Marketing 51 1 1987 98-108
21. Holbrook, M.B., Hirschman, E.C. The experiential aspects of consumption: consumer fantasies, feelings, and fun Journal of Consumer Research 9 2 1982 132-40
22. Holzwarth, M., Janiszewski, C., Neumann, M.M. The influence of avatars on online consumer shopping behavior American Marketing Association 70 4 2006 19-36
23. Hoyer, W.D., Brown, S.P. Effects of brand awareness on choice for a common, repeat-purchase product Journal of Consumer Research 17 2 1990 141-8
24. Inhoff, A.W., Radach, R. Underwood, G. Definition and computation of oculomotor measures in the study of cognitive processes Eye Guidance in Reading, Driving and Scene Perception Elsevier New York, NY 1998 29-53
25. Jacob, R.J.K., Karn, K.S. Hyönä, J., Radach, R., Deubel, H. Eye tracking in human-computer interaction and usability research: ready to deliver the promises The Mind's Eye: Cognitive and Applied Aspects of Eye Movement Research Elsevier Amsterdam 2003 573-605
26. Jacoby, J. Information load and decision quality: some contested issues Journal of Marketing Research 14 4 1977 569-73
27. Janiszewski, C. Preconscious processing effects: the independence of attitude formation and conscious thought Journal of Consumer Research 15 2 1988 199-209
28. Just, M.A., Carpenter, P.A. Eye fixations and cognitive processes Cognitive Psychology 8 4 1976 441-80
29. Kim, D.J., Ferrin, D.L., Rao, H.R. A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents Decision Support Systems 44 2 2008 544-64
30. Kolesar, M.B., Galbraith, R.W. A services-marketing perspective on e-retailing implications for e-retailers and directions for further research Internet Research 10 5 2000 424-38
31. Komiak, S.Y.X., Weiquan, W., Benbasat, I. Trust building in virtual salespersons versus in human salespersons: similarities and differences e-Service Journal 3 3 2004 49-63
32. Kowler, E. Kowler, E. Eye movements and their role in visual and cognitive processes Reviews of Oculomotor Research Elsevier Amsterdam 1990 1-70
33. Martin, D., Kiecker, P. Goldberg, M.E., Gorn, G., Pollay, R.W. Parallel processing models of consumer information processing: their impact on consumer research methods Advances in Consumer Research Association for Consumer Research Provo, UT 1990 443-8
34. Montazemi, A.R., Gupta, K.M. On the effectiveness of cognitive feedback from an interface agent Omega 25 6 1997 643-58
35. Pavlou, P.A., Gefen, D. Psychological contract violation in online marketplaces: antecedents, consequences, and moderating role Information Systems Research 16 4 2005 372-99
36. Pelz, J.B., Canosa, R. Oculomotor behavior and perceptual strategies in complex tasks Vision Research 41 25-26 2001 3587-96
37. Poole, A., Ball, L.J., Phillips, P. Fincher, S., Markopolous, P., Moore, D., Ruddle, R. 2004 'In search of salience: a response time and eye movement analysis of bookmark recognition', People and Computers XVIII-Design for Life: Proceedings of HCI 2004, Springer-Verlag, London, pp. 363-78
38. Qiu, L., Benbasat, I. Evaluating anthropomorphic product recommendation agents: a social relationship perspective to designing information systems Journal of Management Information Systems 25 4 2009 145-81
39. Ripoll, H., Kerlirzin, Y., Stein, J.-F., Reine, B. Analysis of information processing, decision making, and visual strategies in complex problem solving sport situations Human Movement Science 14 3 1995 325-49
40. Russo, J.E., Leclerc, F. An eye-fixation analysis of choice processes for consumer nondurables Journal of Consumer Research 21 2 1994 274-90
41. Shugan, S.M. The cost of thinking Journal of Consumer Research 7 2 1980 99-111
42. Singh, D.T., Ginzberg, M.J. An empirical investigation of the impact of process monitoring on computer mediated decision making performance Organizational Behavior & Human Decision Processes 67 2 1996 156-69
43. Smith, M.D., Brynjolfsson, E. Consumer decision-making at an internet shopbot: brand still matters The Journal of Industrial Economics 49 4 2001 541-58
44. Solomon, M.R. The role of products as social stimuli: a symbolic interactionism perspective Journal of Consumer Research 10 3 1983 319-29
45. Solomon, M.R. Consumer Behavior: Buying, Having and Being Prentice Hall London 1996 3rd ed.
46. Strahilevitz, M., Myers, J.G. Donations to charity as purchase incentives: how well they work may depend on what you are trying to sell Journal of Consumer Research 24 4 1998 434-46
47. Thomson, M. Human brands: investigating antecedents to consumers' strong attachments to celebrities Journal of Marketing 70 3 2006 104-19
48. Todd, P., Benbasat, I. The influence of decision aids on choice strategies: an experimental analysis of the role of cognitive effort Organizational Behavior & Human Decision Processes 60 1 1994 36-74
49. Watson, S.R., Buede, D.M. Decision Synthesis Cambridge University Press Cambridge 1987