Dynamics of change: Minority influence makes the world go around

Minority Influence and Innovation: Antecedents, Processes and Consequences

Volumn , Issue , 2009, Pages 285-312

  Prislin, Radmila ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

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EID: 84874947773     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203865552     Document Type: Chapter

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