A Comparison of Social Media Adoption and Use in Different Countries: The Case of the United States and Switzerland

Journal of Travel and Tourism Marketing

Volumn 30, Issue 1-2, 2013, Pages 165-168

  Milwood, Pauline ^a   Marchiori, Elena ^b   Zach, Florian ^c  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

country comparison; destination marketing organization; eWOM; social media adoption

Indexed keywords

EID: 84874597706     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.751287     Document Type: Article

References (9)

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