Academic Roots: The Past and Present of Entrepreneurial Marketing

Journal of Small Business and Entrepreneurship

Volumn 24, Issue 1, 2011, Pages 1-10

  Hills, Gerald E ^a   Hultman, Claes M ^b  

^a BRADLEY UNIVERSITY   (United States)

^b ÖREBRO UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874579476     PISSN: 08276331     EISSN: 21692610     Source Type: Journal    
DOI: 10.1080/08276331.2011.10593521     Document Type: Article

References (13)

1. Bjerke, B., and Hultman, C., 2002. Entrepreneurial Marketing–The Growth of Small Firms in the New Economic Era, Cheltenham, UK: Edward Elgar Publishing Ltd.
2. Gardner, D., 1994. “ Marketing/Entrepreneurship Interface: A Conceptualization ”. In Marketing and Entrepreneurship: Research Ideas and Opportunities, Edited by: Hills, G., 35–54. Westport, CN: Quorum Books.
3. Hills, G., Hultman, C., Kraus, S., and Schulte, R., 2010. History, Theory and Evidence of Entrepreneurial Marketing–An Overview. International Journal of Entrepreneurship and Innovation Management, 11 (1): 3–18.
4. Hills, G., Hultman, C., and Miles, M., 2008. The Evolution and Development of Entrepreneurial Marketing. Journal of Small Business Management, 46 (1): 99–112.
5. Hills, G., Hultman, C., Monllor, J., and Ofstein, L., 2008. Research at the Marketing/Entrepreneurship Interface, Chicago: UIC.
6. Hunt, S.D., 1976. Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, OH: Grid, Inc.
7. Kocak, A., Abimbola, T., Ouml;zer, A., and Watkins-Mathys, L., 2009. Marketing and Entrepreneurship, Ankara, Turkey: Proceedings from AUMEC 2009.
8. Murray, J., 1981. Marketing is Home for the Entrepreneurial Process”. Industrial Marketing Management, vol. 10: 93–99.
9. Sarasvathy, S., 2001. Causation and Effectuation. Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency. Academy of Management Review, 26 (2): 243–263.
10. Schultz III, W., and Hofer, C.W., 1999. Creating Value through Skill-based and Entrepreneurial Leadership, Kidlington, Oxford, UK: Pergamon.
11. Tyebjee, T., Bruno, A., and McIntyre, S., 1983. “ Growing Ventures Can Anticipate Marketing Stages ”. In Harvard Business Review 62–66. January-February
12. Würth, R., and Gaul, W. W., 2007. The Entrepreneurship-Innovation-Marketing Interface: 2nd Symposium, Künzelsau, Germany: Swiridoff Verlag. Marketing/Entrepreneurship Interface: Revisited and Future Directions
13. Zaltman, G., LeMasters, K., and Heffring, M., 1982. Theory Construction in Marketing: Some Thoughts on Thinking, New York: John Wiley and Sons.