Using virtual reality and mood-induction procedures to test products with consumers of ceramic tiles

Computers in Human Behavior

Volumn 29, Issue 3, 2013, Pages 648-653

  Serrano, Berenice ^a   Botella, Cristina ^a   Baños, Rosa M ^b   Alcañiz, Mariano ^c  

^a UNIVERSITAT JAUME I   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

^c UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

Author keywords

Consumers; Mood induction procedures; Product testing; Relaxation; Sense of presence; Virtual reality

Indexed keywords

CONSUMERS; MOOD-INDUCTION PROCEDURES; PRODUCT TESTING; RELAXATION; SENSE OF PRESENCE;

VIRTUAL REALITY;

CERAMIC PRODUCTS;

EID: 84872470829     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.10.024     Document Type: Article

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