Empirical study on social media marketing based on sina microblog

Proceedings of the 2012 2nd International Conference on Business Computing and Global Informatization, BCGIN 2012

Volumn , Issue , 2012, Pages 537-540

  Gu, Chunmei ^a   Wang, Shanshan ^a  

^a ZHEJIANG GONGSHANG UNIVERSITY   (China)

Author keywords

4M; Sina Microblog; social media; social media marketing

Indexed keywords

4M; EMPIRICAL STUDIES; MICRO-BLOG; NEW MEDIA; PROBLEM-SOLVING METHODS; SMALL AND MEDIUM ENTERPRISE; SOCIAL MEDIA;

COMMERCE; INDUSTRY;

MARKETING;

EID: 84872370466     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/BCGIN.2012.146     Document Type: Conference Paper

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