Servicios de referencia en bibliotecas universitarias: tendencias y plan de marketing

Profesional de la Informacion

Volumn 21, Issue 6, 2012, Pages 567-576

  Gonzalez Fernandez Villavicencio, Nieves ^a  

^a UNIVERSIDAD PABLO DE OLAVIDE   (Spain)

Author keywords

Academic libraries; Marketing plan; Redesign of services; Reference services; Virtual services

Indexed keywords

EID: 84871882841     PISSN: 13866710     EISSN: 16992407     Source Type: Journal    
DOI: 10.3145/epi.2012.nov.03     Document Type: Article

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