Peer effects in the diffusion of solar photovoltaic panels

Marketing Science

Volumn 31, Issue 6, 2012, Pages 900-912

  Bollinger, Bryan ^a   Gillingham, Kenneth ^b  

^a NEW YORK UNIVERSITY   (United States)

^b YALE UNIVERSITY   (United States)

Author keywords

Diffusion models; Empirical IO methods; Endogeneity; Probability models; Social contagion; Word of mouth

Indexed keywords

EID: 84871203284     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1120.0727     Document Type: Article

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