You never get a second chance to make a first impression: The effect of visual complexity on intention to use websites

Interaction Studies

Volumn 13, Issue 3, 2012, Pages 469-477

  Crutzen, Rik ^a   De Kruif, Linda ^a   De Vries, Nanne K ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Intention to use; Visual complexity; Websites

Indexed keywords

EID: 84870985716     PISSN: 15720373     EISSN: 15720381     Source Type: Journal    
DOI: 10.1075/is.13.3.07cru     Document Type: Article

References (30)

1. Bennett, G.G., & Glasgow, R.E. (2009). The delivery of public health interventions via the Internet: Actualizing their potential. Annual Review of Public Health, 30, 273-292.
2. Best, S.J., Krueger, B., Hubbard, C., & Smith, A. (2001). An assessment of the generalizability of internet surveys. Social Science Computer Review, 19, 131-145.
3. Brouwer, W., Oenema, A., Raat, H., Crutzen, R., De Nooijer, J., De Vries, N.K., & Brug, J. (2010). Characteristics of visitors and revisitors of an Internet-delivered computer-Tailored lifestyle intervention implemented for use by the general public. Health Education Research, 25, 585-595.
4. Campbell, A., & Pisterman, S. (1996). A fitting approach to interactive service design: The importance of emotional needs. Design Management Journal, 7(1), 10-14.
5. Chalmers, A.F. (1999). What is this thing called science? Indianapolis: Hackett Publishing.
6. Crutzen, R., Cyr, D., & De Vries, N.K. (2011). Bringing loyalty to e-health: Theory validation using three Internet-delivered interventions. Journal of Medical Internet Research, 13, e73.
7. Crutzen, R., Cyr, D., & De Vries, N.K. (2012). The role of user control in adherence to and knowledge gained from a website: Randomized comparison between a tunneled version and a freedom-of-choice version. Journal of Medical Internet Research, 14, e45.
8. Crutzen, R., De Nooijer, J., Brouwer, W., Oenema, A., Brug, J., & De Vries, N.K. (2009). A conceptual framework for understanding and improving adolescents' exposure to Internet-delivered interventions. Health Promotion International, 24, 277-284.
9. Crutzen, R., De Nooijer, J., Brouwer, W., Oenema, A., Brug, J., & De Vries, N.K. (2011). Strategies to facilitate exposure to Internet-delivered health behaviour change interventions aimed at adolescents or young adults: A systematic review. Health Education & Behavior, 38, 49-62.
10. Crutzen, R., Peters, G.-J.Y., Dias Portugal, S., Fisser, E.M., & Grolleman, J.J. (2011). An artificially intelligent chat agent that answers adolescents' questions related to sex, drugs, and alcohol: An exploratory study. Journal of Adolescent Health, 48, 514-519.
11. Eysenbach, G. (2005). The law of attrition. Journal of Medical Internet Research, 7, e11.
12. Geissler, G.L., Zinkhan, G.M., & Watson, R.T. (2006). The influence of home page complexity on consumer attention, attitudes, and purchase intent. Journal of Advertising, 35, 69-80.
13. Granholm, E., Asarnow, R.F., Sarkin, A.J., & Dykes, K.L. (1996). Pupillary responses index cognitive resource limitations. Psychophysiology, 33, 457-461.
14. Hollender, N., Hofmann, C., Deneke, M., & Schmitz, B. (2010). Integrating cognitive load theory and concepts of human-computer interaction. Computers in Human Behavior, 26, 1278-1288.
15. Kalyuga, S., Chandler, P., & Sweller, J. (1999). Managing split-Attention and redundancy in multimedia instruction. Applied Cognitive Psychology, 13, 351-371.
16. Lindgaard, G., & Dudek, C. (2002). User satisfaction, aesthetics and usability: Beyond reductionism. In J. Hammond, T. Gross & J. Wesson (Eds.), Usability gaining a competitive edge-Proceedings IFIP 17th world computer congress. Montreal, Canada.
17. Lindgaard, G., Fernandes, G., Dudek, C., & Browñ, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression Behaviour & Information Technology, 25, 115-126.
18. Maalsté, N. (2000). Ad fundum Een blik in de gevarieerde drinkcultuur van het Nederlandse studentenleven [Ad fundum An insight into the varied drinking culture of the Dutch student life]. Utrecht: Universiteit Utrecht-CVO.
19. Nixon, R.D.V., Nehmy, T., & Seymour, M. (2007). The effect of cognitive load and hyperarousal on negative intrusive memories. Behaviour Research and Therapy, 45, 2652-2663.
20. Pearson, R., & Van Schaik, P. (2003). The effect of spatial layout of and link colour in web pages on performance in a visual search task and an interactive search task. International Journal of Human-Computer Studies, 59, 327-353.
21. Portnoy, D.B., Scott-Sheldon, L.A.J., Johnson, B.T., & Carey, M.P. (2008). Computer-delivered interventions for health promotion and behavioral risk reduction: A meta-Analysis of 75 randomized controlled trials, 1988-2007. Preventive Medicine, 47, 3-16.
22. Reber, R., Winkielman, P., & Schwarz, N. (1998). Effects of perceptual fluency on affective judgments. Psychological Science, 9, 45-48.
23. Sheeran, P., Norman, P., & Orbell, S. (1999). Evidence that intentions based on attitudes better predict behaviour than intentions based on subjective norms. European Journal of Social Psychology, 29, 403-406.
24. Thielsch, M.T., & Hirschfeld, G. (2010). High and low spatial frequencies in website evaluations. Ergonomics, 53, 972-978.
25. Tuch, A.N., Bargas-Avila, J.A., Opwis, K., & Wilhelm, F.H. (2009). Visual complexity of websites: Effects on users' experience, physiology, performance, and memory. International Journal of Human-Computer Studies, 67, 703-715.
26. Van der Wilk, E.A., Melse, J.M., Den Broeder, J.M., & Achterberg, P.W. (2008). Learning from our neighbours-Cross-national inspiration for Dutch public health policies: smoking, alcohol, overweight, depression, health inequalities, youth, screening. Bilthoven: RIVM.
27. Venkatesh, V., & Morris, M.G. (2000). Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24, 115-139.
28. West, B.T., Welch, K.B., & Galecki, A.T. (2007). Linear mixed models: A practical guide to using statistical software. New York: Chapman & Hall/CRC.
29. Xiang, Z., & Fesenmaier, D.R. (2006). Assessing the initial step in the persuasion process: Meta tags on destination marketing web sites. Information Technology & Tourism, 8, 91-104.
30. Yousafzai, S.Y., Foxall, G.R., & Pallister, J.G. (2010). Explaining Internet banking behavior: Theory of reasoned action, theory of planned behavior, or technology acceptance model? Journal of Applied Social Psychology, 40, 1172-1202.