Why i love this online game: The MMORPG stickiness factor;Pourquoi j'aime ce jeu en ligne: Le facteur de loyauté aux jeux massivement multi-joueurs

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

Volumn , Issue , 2008, Pages

  Chang, Klarissa Ting Ting ^a   Koh, Allan Tai Tong ^a   Low, Bernard Ying Yao ^a   Onghanseng, Dustin Jefferson Santos ^a   Tanoto, Kharisma ^a   Thuong Thuong, Tran Song ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Loyalty; MMORPG; Social Identity Theory; Theory of Reasoned Action

Indexed keywords

EMPIRICAL STUDIES; LOYALTY; MASSIVELY MULTIPLAYER; MMORPG; MMORPGS; ON-LINE GAMES; PERCEIVED ENJOYMENT; RAPID GROWTH; ROLE-PLAYING GAME; SOCIAL IDENTITY THEORIES; THEORY OF REASONED ACTION;

ADHESION; SOCIAL NETWORKING (ONLINE);

INFORMATION SYSTEMS;

EID: 84870963408     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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