Valuation of online social networks - An economic model and its application using the case of xing.com

17th European Conference on Information Systems, ECIS 2009

Volumn , Issue , 2009, Pages

  Gneiser, Martin ^a   Heidemann, Julia ^a   Klier, Mathias ^b   Weiß, Christian ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

^b UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Business case; Customer relationship management; Social networking

Indexed keywords

BUSINESS CASE; CUSTOMER RELATIONSHIP MANAGEMENT; ECONOMIC IMPORTANCE; ECONOMIC MODELS; ONLINE SOCIAL NETWORKS; PURCHASE PRICE; VALUATION MODEL;

INFORMATION SYSTEMS; ONLINE SYSTEMS;

SOCIAL NETWORKING (ONLINE);

EID: 84870658334     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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