Social Media Marketing on multiple services - The case of the student run organisation AIESEC

19th European Conference on Information Systems, ECIS 2011

Volumn , Issue , 2011, Pages

  Richter, Daniel ^a   Schäfermeyer, Michael ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Microbloging; Social Media Marketing; Social network sites

Indexed keywords

FACEBOOK; MARKETING ACTIVITIES; MICROBLOGGING; MICROBLOGING; MULTIPLE SERVICES; SOCIAL MEDIA; SOCIAL NETWORKS; TARGET GROUP; WHETHER DIFFERENCES;

INFORMATION SYSTEMS; MARKETING; SOCIAL NETWORKING (ONLINE);

COMMERCE;

EID: 84870643073     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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