Determinants of perceived usefulness and perceived ease of use in individual adoption of social network sites

16th Americas Conference on Information Systems 2010, AMCIS 2010

Volumn 1, Issue , 2010, Pages 643-654

  Brandyberry, Alan A ^a   Li, Xiaolin ^b   Liu, Laura ^a  

^a KENT STATE UNIVERSITY   (United States)

^b TOWSON UNIVERSITY   (United States)

Author keywords

Individual characteristics; Perceived ease of use; Perceived usefulness; Social network sites; Technology acceptance

Indexed keywords

INDIVIDUAL CHARACTERISTICS; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; SOCIAL NETWORKS; TECHNOLOGY ACCEPTANCE;

INFORMATION SYSTEMS;

SOCIAL NETWORKING (ONLINE);

EID: 84870379128     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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