An empirical investigation of normative, affective, and gender influence on e-commerce systems adoption

16th Americas Conference on Information Systems 2010, AMCIS 2010

Volumn 3, Issue , 2010, Pages 2064-2073

  Hwang, Yujong ^a,b  

^a DEPAUL UNIVERSITY   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

E commerce; Enjoyment; Gender; Social norms; Technology adoption

Indexed keywords

AFFECTIVE FACTORS; E-COMMERCE SYSTEMS; EMPIRICAL INVESTIGATION; ENJOYMENT; GENDER; MODERATING EFFECT; PERCEIVED ENJOYMENT; SELF-DETERMINATION THEORIES; SOCIAL NORM; TECHNOLOGY ADOPTION; THEORY OF REASONED ACTION;

INFORMATION SYSTEMS; SOCIAL SCIENCES;

ELECTRONIC COMMERCE;

EID: 84870367294     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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