Gender preferences in web design: Usability testing through eye tracking

Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights

Volumn 7, Issue , 2007, Pages 4620-4627

  Djamasbi, Soussan ^a   Tullis, Thomas ^b   Hsu, Joseph ^a   Mazuera, Erin ^a   Osberg, Kelly ^a   Bosch, John ^a  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b Fidelity Investments ^*  (United States)

Author keywords

Eye tracker; Fixation; Gender preferences; HCI; Usability; Web design

Indexed keywords

DEMOGRAPHIC GROUPS; EYE TRACKERS; EYE-TRACKING; GENDER PREFERENCES; LABORATORY EXPERIMENTS; SPECIFIC INFORMATION; USABILITY; USABILITY TESTING; WEB DESIGNS;

HUMAN COMPUTER INTERACTION; INFORMATION SYSTEMS; NITROGEN FIXATION;

WEBSITES;

EID: 84870205380     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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