User acceptance of short messaging services: The convergence of marketing and MIS views

Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale

Volumn 6, Issue , 2005, Pages 2720-2729

  Turel, Ofir ^a   Serenko, Alexander ^b   Bontis, Nick ^a  

^a MCMASTER UNIVERSITY   (Canada)

^b LAKEHEAD UNIVERSITY   (Canada)

Author keywords

Mobile commerce; Perceived value; Short messaging services (SMS); Technology adoption; Value added services (VAS)

Indexed keywords

MOBILE COMMERCE; PERCEIVED VALUE; SHORT MESSAGING SERVICE; TECHNOLOGY ADOPTION; VALUE ADDED SERVICE;

COMMERCE; COMPETITION; INFORMATION SERVICES; MARKETING; MESSAGE PASSING;

INFORMATION SYSTEMS;

EID: 84870047467     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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