Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games

Public Relations Review

Volumn 38, Issue 5, 2012, Pages 731-745

  Chen, Ni ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

2008 Beijing Summer Olympics; 2010 Guangzhou Asian Games; 2010 Shanghai World Expo; Chinese government public relations; Image trasferability; Mega events; National image building branding

Indexed keywords

EID: 84869507863     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2012.04.003     Document Type: Article

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