National Image Management Begins at Home: Imagining the New Olympic Citizen

Palgrave Macmillan Series in Global Public Diplomacy

Volumn , Issue , 2011, Pages 117-133

  de Kloet, Jeroen ^a   Chong, Gladys Pak Lei ^a   Landsberger, Stefan ^a  

^a NONE

Author keywords

Migrant Worker; Olympic Game; Promotional Material; Subway Station; Taxi Driver

Indexed keywords

EID: 85145952234     PISSN: 27313883     EISSN: 27313891     Source Type: Book Series    
DOI: 10.1057/9780230116375_7     Document Type: Chapter

References (40)

1. Quoted in Pallavi Aiyar, Smoke and Mirrors: An Experience of China (New Delhi: Fourth Estate, 2008).
2. Julia F. Andrews, Painters and Politics in the People’s Republic of China 1949–1979 (Berkeley: University of California Press, 1994); Lusheng Chen, Xin Zhongguo meishu tushi: 1949– 1966 [The Art History of the People’s Republic of China: 1949–1966] (Beijing: Zhongguo Qingnian Chubanshe, 2000); Stephanie Donald and Harriet Evans, ed., Picturing Power in the People’s Republic of China: Posters of the Cultural Revolution (Boulder, CO: Rowman and Littlefield, 1999); Stefan Landsberger, “The Deification of Mao: Religious Imagery and Practices during the Cultural Revolution and Beyond,” in China’s Great Proletarian Cultural Revolution: Master Narratives and Post-Mao Counternarratives, ed. Woei Lien Chong (Boulder, CO: Rowman and Littlefield, 2002); Stefan Landsberger, “Harmony, Olympic Manners and Morals: Chinese Television and the ‘New Propaganda’ of Public Service Advertising,” European Journal of East Asian Studies 8, no. 2 (2009): 329–353; Stefan Landsberger, Marien van der Heijden and Kuiyi Shen, Chinese Posters: The IISH-Landsberger Collections (Münich: Prestel Verlag, 2009); Mingxian Wang and Shanchun Yan, Xin Zhongguo meishu tushi: 1966– 1976 [The Art History of the People’s Republic of China: 1966–1976] (Beijing: Zhongguo Qingnian Chubanshe, 2000).
3. This chapter is part of a research project on the Beijing Olympics funded by the Netherlands Organisation for Scientific Research (NWO), titled “Celebrations and Contestations of Chineseness: The Beijing 2008 Olympics and Twenty-first Century Imaginations of Place, Culture and Identity.” Our field work was conducted in Beijing between November 2007 and October 2008.
4. Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization (Minneapolis: University of Minnesota Press, 1996), 7.
5. Manuel Castells, “End of Millennium: The Information Age,” Society and Culture, Vol. III (Malden: Blackwell, 1998).
6. Benedict Anderson, Imagined Communities, rev. ed. (London: Verso, 2006).
7. Ibid., 46.
8. Ibid., 6
9. Michael Billig, Banal Nationalism (London: Sage, 1995), 6.
10. Volunteer Guide, Olympic, Manual for Beijing Olympic Volunteers, ed. Beijing Olympic Games Volunteer Work Coordination Group (BOGVWCG) (Beijing, China Renmin University Press, 2007), 99, http://en.beijing2008.cn/volunteers/(accessed January 15, 2008).
11. Lan Tian, “Capital’s Volunteers to Reach 2 Million,” China Daily, April 1, 2009, http://www. chinadaily.com.cn/cndy/2009–04/01/content_7636195.htm (accessed November 11, 2009).
12. Michel Foucault, “Governmentality,” in The Foucault Effect: Studies in Governmentality, ed. Graham Burchell, Colin Gordon, and Peter Miller (Sydney: Harvester and Wheatsheaf, 1991), 91.
13. Ibid., 95.
14. Ibid.,103.
15. Donald and Evans, Picturing Power in the People’s Republic of China; Stefan Landsberger, “Learning by What Example? Educational Propaganda in Twenty-first-Century China,” Critical Asian Studies 33, no. 4 (2001): 541–571.
16. Landsberger, “Learning by What Example?,” 543.
17. Ann Anagnost, “The Corporal Politics of Quality (suzhi),” Public Culture 16, no. 2 (2004): 189 –208; Andrew Kipnis, “Neoliberalism Reified: Suzhi Discourse and Tropes of Neoliberalism in the People’s Republic of China,” Journal of the Royal Anthropological Institute 13 (2007): 383–400.
18. Kipnis, “Neoliberalism Reified.”
19. Anagnost, “The Corporal Politics of Quality (suzhi).”
20. Kipnis, “Neoliberalism Reified,” 384.
21. Anagnost, “The Corporal Politics of Quality (suzhi).”
22. Ibid., 190.
23. See for further historical analysis of this 100-year-old dream: Susan Brownell, Beijing’s Games: What the Olympics Mean to China (New York: Rowman and Littlefield, 2008).
24. Landsberger, “Learning by What Example?,” 541.
25. Yongqi Shi, Aoyun liyi, [Win Manners Win Games] (Beijing: Beijing Daxue Chubanshe, 2006).
26. Volunteer Guide, Olympic, Manual for Beijing Olympic Volunteers, http://en.beijing2008.cn/volunteers/(accessed January 15, 2008)
27. Ibid., 147.
28. Sam Beattie, “Beijing Puts on Friendly Face for Olympics,” VOA.com, January 23, 2008, http://www.voanews.com/english/2008–01–23–voa31.cfm (accessed January 23, 2008).
29. http://www.beijing2008.cn/volunteers/training/material/others/n214067479.shtml (accessed October 2 2008).
30. Volunteer Guide, Olympic, Manual for Beijing Olympic Volunteers, 147–148; 153, http://en.beijing2008.cn/volunteers/(accessed January 15, 2008)
31. Ibid., 69.
32. Beijing Municipal Transportation Administration Bureau and Beijing Chinese-German Safe Driving Technology Development Co., Ltd., Aoyun Beijing Dishi Zhangzhongbao [Olympic Beijing Taxi Palm Book] (Beijing: Beijing Municipal Transportation Administration Bureau and Beijing Chinese-German Safe-Driving Technology Development Co., Ltd., 2007).
33. Ibid., 222–224; See also Volunteer Guide, Olympic, Manual for Beijing Olympic Volunteers, 34, http://en.beijing2008.cn/volunteers/(accessed January 15, 2008).
34. Anna Greenspan, “Melamine and Milk in Modern China,” in China in 2008—A Year of Great Significance, ed. Kate Merkel–Hess, Kenneth L. Pomeranz, and Jeffrey N. Wasserstrom (New York: Rowman and Littlefield, 2009), 32.
35. Ella Shohat and Robert Stam, Unthinking Eurocentrism: Multiculturalism and the Media (London: Routledge, 1995).
36. Mikhail M. Bakhtin, The Dialogic Imagination: Four Essays (Austin: University of Texas Press, 1981).
37. Partha Chatterjee, The Nation and Its Fragments: Colonial and Postcolonial Histories (Princeton, NJ: Princeton University Press, 1993); Prajensit Duara, Rescuing History from the Nation: Questioning Narratives of Modern China (Chicago: University of Chicago Press, 1997); Vivienne Shue, “Legitimacy Crisis in China?” in State and Society in 21st-Century China, ed. Peter Hays Gries and Stanley Rosen (London: Routledge, 2004), 24–49.
38. Chatterjee, The Nation and Its Fragments, 5.
39. Shue, “Legitimacy Crisis in China?,” 34.
40. Michel Foucault, The History of Sexuality: An Introduction (London: Vintage, 1980), 95.