Substitutability between online video platforms and television

Journalism and Mass Communication Quarterly

Volumn 89, Issue 2, 2012, Pages 261-278

  Cha, Jiyoung ^a   Chan Olmsted, Sylvia M ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

adoption; displacement effect; online video platforms; substitutability; television

Indexed keywords

CONSUMPTION BEHAVIOR; INTERNET; SUBSTITUTION; TELEVISION;

EID: 84869505426     PISSN: 10776990     EISSN: 2161430X     Source Type: Journal    
DOI: 10.1177/1077699012439035     Document Type: Article

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