Tourism destination marketing: Approaches improving effectiveness and efficiency

Journal of Hospitality and Tourism Technology

Volumn 3, Issue 2, 2012, Pages 107-120

  Soteriades, Marios ^a  

^a TECHNOLOGICAL EDUCATIONAL INSTITUTE OF CRETE   (Greece)

Author keywords

Clustering; Conceptual framework; Destination marketing organization; e marketing; Marketing strategy; Strategic marketing; Tourism; Value chain

Indexed keywords

EID: 84869207732     PISSN: 17579880     EISSN: 17579899     Source Type: Journal    
DOI: 10.1108/17579881211248781     Document Type: Article

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