An empirical case of a context-aware mobile recommender system in a banking environment

Proceedings - 2012 3rd FTRA International Conference on Mobile, Ubiquitous, and Intelligent Computing, MUSIC 2012

Volumn , Issue , 2012, Pages 13-20

  Gallego, Daniel ^a   Huecas, Gabriel ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Banking data mining; Context aware; Customer segmentation; E Commerce; Mobile Recommender; U Commerce

Indexed keywords

CONTEXT-AWARE; CREDIT CARD TRANSACTIONS; CUSTOMER PROFILES; CUSTOMER SEGMENTATION; E-COMMERCE APPLICATIONS; END USERS; ITS ARCHITECTURE; MOBILE ENVIRONMENTS; MOBILE RECOMMENDER; MOBILE RECOMMENDER SYSTEMS; PERSONALIZED RECOMMENDATION; SYSTEM MODELS; U-COMMERCE;

ELECTRONIC COMMERCE; INTELLIGENT COMPUTING;

RECOMMENDER SYSTEMS;

EID: 84867960095     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/MUSIC.2012.11     Document Type: Conference Paper

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