Customer segmentation of bank based on data warehouse and data mining

ICIME 2010 - 2010 2nd IEEE International Conference on Information Management and Engineering

Volumn 5, Issue , 2010, Pages 349-353

  Ren, Shuxia ^a,c   Sun, Qiming ^a   Shi, Yuguang ^b  

^a School of Economics and Management   (China)

^b AGRICULTURAL BANK OF CHINA   (China)

^c BEIHUA UNIVERSITY   (China)

Author keywords

Customer segmentation of bank; Data mining; Data warehouse; Self organizing mapping neural network and K means

Indexed keywords

CUSTOMER SEGMENTATION; CUSTOMER SEGMENTATION OF BANK; K-MEANS; SELF-ORGANIZING MAPPING; SELF-ORGANIZING MAPPING NEURAL NETWORK AND K-MEANS;

CUSTOMER SATISFACTION; DATA WAREHOUSES; DECISION MAKING; INFORMATION MANAGEMENT; INFORMATION USE; MAPPING; NEURAL NETWORKS; PUBLIC RELATIONS; SALES;

DATA MINING;

EID: 77954695974     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIME.2010.5477693     Document Type: Conference Paper

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