The importance of creative match in television sponsorship

International Journal of Advertising

Volumn 24, Issue 4, 2005, Pages 509-530

  Masterson, Rosalind ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

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EID: 84867896116     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072941     Document Type: Article

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