Measuring brand awareness as a component of eating habits in children: The development of the IBAI (International Brand Awareness Instrument) Italian version

Progress in Nutrition

Volumn 14, Issue 2, 2012, Pages 132-140

  Franchin, L ^a   Zobec, F ^a   Ghidina, M ^a   Stefanini, G ^a   Berchialla, P ^b   Gregori, D ^c  

^a Zeta Research Srl   (Italy)

^b UNIVERSITY OF TURIN   (Italy)

^c UNIVERSITY OF PADOVA   (Italy)

Author keywords

Brand awareness; Children nutrition; Food logos

Indexed keywords

ARTICLE; CHILD; CLINICAL ASSESSMENT TOOL; CLINICAL EVALUATION; EATING HABIT; FEMALE; HUMAN; INTERNATIONAL BRAIN AWARENESS INSTRUMENT; MALE; NORMAL HUMAN; PRESCHOOL CHILD; QUESTIONNAIRE; RECALL; RECOGNITION; SCHOOL CHILD;

EID: 84867780632     PISSN: 11298723     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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