How competent are consumers? The case of the energy sector in France

International Journal of Consumer Studies

Volumn 35, Issue 3, 2011, Pages 348-358

  Bonnemaizon, Audrey ^a   Batat, Wided ^b  

^a UNIVERSITÉ PARIS EST CRÉTEIL   (France)

^b UNIVERSITÉ LUMIÈRE LYON 2   (France)

Author keywords

Competence; Customer incompetence; Managerial representations of the customer; Value co creation

Indexed keywords

EID: 84867678373     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00937.x     Document Type: Article

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