Conditioning as a source of liking: There is nothing simple about it

Social Psychology of Consumer Behavior

Volumn , Issue , 2008, Pages 151-166

  De Houwer, Jan ^a  

^a GHENT UNIVERSITY   (Belgium)

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EID: 84867135869     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781441605283     Document Type: Chapter

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