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Volumn 7, Issue 5, 2012, Pages 358-363

Breastfeeding social marketing: Lessons learned from USDA's "Loving Support" Campaign

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE TO BREAST FEEDING; BREAST FEEDING; BREAST FEEDING EDUCATION; DECISION MAKING; FEMALE; HEALTH CARE PERSONNEL; HEALTH CARE POLICY; HEALTH PROGRAM; HEALTH SERVICE; HUMAN; INTERPERSONAL COMMUNICATION; MEDICAL INFORMATION; PHYSICAL ACTIVITY; PRIORITY JOURNAL; SOCIAL ASPECT; SOCIAL MARKETING; SOCIAL MEDIA; WORLD HEALTH ORGANIZATION;

EID: 84867043960     PISSN: 15568253     EISSN: 15568342     Source Type: Journal    
DOI: 10.1089/bfm.2012.0063     Document Type: Article
Times cited : (35)

References (12)
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    • An integrative model for social marketing
    • Lefebvre RC. An integrative model for social marketing. J Soc Market 2011;1:54-72.
    • (2011) J Soc Market , vol.1 , pp. 54-72
    • Lefebvre, R.C.1
  • 3
    • 84860289736 scopus 로고    scopus 로고
    • Breastfeeding protection, promotion, and support in the United States: A time to nudge, a time to measure
    • Pérez-Escamilla R, Chapman DJ. Breastfeeding protection, promotion, and support in the United States: A time to nudge, a time to measure. J Hum Lact 2012;28:118-121.
    • (2012) J Hum Lact , vol.28 , pp. 118-121
    • Pérez-Escamilla, R.1    Chapman, D.J.2
  • 5
    • 84860281648 scopus 로고    scopus 로고
    • Breastfeeding among minority women: Moving from risk factors to interventions
    • Chapman DJ, Pérez-Escamilla R. Breastfeeding among minority women: Moving from risk factors to interventions. Adv Nutr 2012;3:95-104.
    • (2012) Adv Nutr , vol.3 , pp. 95-104
    • Chapman, D.J.1    Pérez-Escamilla, R.2
  • 6
    • 84873997970 scopus 로고    scopus 로고
    • HealthStyles Survey - Breastfeeding Practices: 2007. www.cdc.gov/ breastfeeding/data/healthstyles-survey/survey-2007.htm# (accessed June 10, 2012).
    • (2007) Accessed June 10 2012
  • 7
    • 33846868218 scopus 로고    scopus 로고
    • A review of breastfeeding in Brazil and how the country has reached ten months of breastfeeding duration [in Portuguese]
    • Rea MF. A review of breastfeeding in Brazil and how the country has reached ten months of breastfeeding duration [in Portuguese]. Cad Saúde Pública 2003;19(Suppl 1):S37-S45.
    • (2003) Cad Saúde Pública , vol.19 , Issue.SUPPL. 1
    • Rea, M.F.1
  • 9
    • 42949107490 scopus 로고    scopus 로고
    • The VERB campaign: Applying a branding strategy in public health
    • Asbury LD, Wong FL, Price SM, et al. The VERB campaign: Applying a branding strategy in public health. Am J Prev Med 2008;34(6 Suppl):S183-S187.
    • (2008) Am J Prev Med , vol.34 , Issue.6 SUPPL.
    • Asbury, L.D.1    Wong, F.L.2    Price, S.M.3
  • 10
    • 70049105540 scopus 로고    scopus 로고
    • New media and the VERB campaign: Tools to motivate tweens to be physically active
    • accessed June 10, 2012
    • Huhman M. New media and the VERB campaign: Tools to motivate tweens to be physically active. Cases Public Health Commun Market 2008;2:126-139. www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume2/invited/ cases-2-08.pdf (accessed June 10, 2012).
    • (2008) Cases Public Health Commun Market , vol.2 , pp. 126-139
    • Huhman, M.1
  • 11
    • 0036593187 scopus 로고    scopus 로고
    • An innovative community-based approach to encourage breastfeeding among Hispanic/Latino women
    • Stopka TJ, Segura-Perez S, Chapman D, et al. An innovative community-based approach to encourage breastfeeding among Hispanic/Latino women. J Am Diet Assoc 2002;102: 766-767.
    • (2002) J Am Diet Assoc , vol.102 , pp. 766-767
    • Stopka, T.J.1    Segura-Perez, S.2    Chapman, D.3
  • 12
    • 84859913276 scopus 로고    scopus 로고
    • accessed June 10, 2012
    • National WIC Association. 2011. Six Steps to Achieve Breastfeeding Goals for WIC Clinics. http://wic.mt.gov/newsletters/documents/NWA-SixSteps- BreastfeedingGoals-approvedJAN2011.pdf (accessed June 10, 2012).
    • (2011) Six Steps to Achieve Breastfeeding Goals for WIC Clinics


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.