메뉴 건너뛰기




Volumn 9, Issue 6, 2012, Pages 179-188

Influence of various factors on the intended use of mobile marketing services

Author keywords

Interactive ads; Mobile ads; Mobile marketing; Mobile marketing services; Perceived risk of mobile marketing; Theory of reasoned action

Indexed keywords

BUSINESS ORGANISATION; BUSINESS ORGANIZATIONS; CROATIA; INTERACTIVE ADS; INTERNAL CONSISTENCY; MEASUREMENT SCALE; MOBILE ADS; MOBILE MARKETING; PERCEIVED RISK; PERCEIVED USEFULNESS; SUBJECTIVE NORM; THEORY OF REASONED ACTION;

EID: 84866976554     PISSN: 17900832     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (2)

References (36)
  • 3
    • 0002387637 scopus 로고    scopus 로고
    • The social psychology of decision making
    • E.T. Higgins & A.W. Kruglanski (Eds.)
    • Ajzen, I., "The social psychology of decision making". In E.T. Higgins & A.W. Kruglanski (Eds.), Social Psychology: Handbook of Basic Principles, 1996, pp. 297 - 328.
    • (1996) Social Psychology: Handbook of Basic Principles , pp. 297-328
    • Ajzen, I.1
  • 5
    • 84867029577 scopus 로고
    • Konsumentenentscheidungen als Risikoverhalten
    • Karl - Gustav Specht and Gunther Wiswede (eds.), Duncker Humblot, Berlin
    • Bauer, A., "Konsumentenentscheidungen als Risikoverhalten", Marketing-Soziologie, Karl - Gustav Specht and Gunther Wiswede (eds.), Duncker Humblot, Berlin, 1976, pp. 207-217.
    • (1976) Marketing-Soziologie , pp. 207-217
    • Bauer, A.1
  • 7
    • 0039482797 scopus 로고    scopus 로고
    • Permission-based mobile advertising
    • Barwise, P. and Strong, C., "Permission-based Mobile Advertising", Journal of Interactive Marketing, vol. 16 (1), 2002, pp. 14-24.
    • (2002) Journal of Interactive Marketing , vol.16 , Issue.1 , pp. 14-24
    • Barwise, P.1    Strong, C.2
  • 10
    • 33845945922 scopus 로고
    • Coefficient alpha and the internal structure of tests
    • Cronbach, L. J., "Coefficient alpha and the internal structure of tests", Psychometrika, 16(3), 1951, 297-334.
    • (1951) Psychometrika , vol.16 , Issue.3 , pp. 297-334
    • Cronbach, L.J.1
  • 11
    • 84936823933 scopus 로고
    • User acceptance of computer technology: A comparison of two theoretical models
    • USA
    • Davis, D., Bagozzi, P. and Warshaw, R., "User acceptance of computer technology: A comparison of two theoretical models", Managament science, Vol35, No. 8., USA, 1989.
    • (1989) Managament Science , vol.35 , Issue.8
    • Davis, D.1    Bagozzi, P.2    Warshaw, R.3
  • 16
    • 12344262533 scopus 로고    scopus 로고
    • Ad-me: Wireless advertising adapted to the user location, device and emotions
    • Hawaii
    • Hristova, N. and O'Hare, G.M.P., "Ad-me: Wireless Advertising Adapted to the User Location, Device and Emotions", in Proc. 37th Hawaii Int. Conf. on System Sciences, Hawaii, 2004, pp. 285-294.
    • (2004) Proc. 37th Hawaii Int. Conf. on System Sciences , pp. 285-294
    • Hristova, N.1    O'Hare, G.M.P.2
  • 18
    • 33646709534 scopus 로고
    • Nutzen und Kosten der Werbung
    • Kaas, K.P., "Nutzen und Kosten der Werbung", ZfbF, Vol. 42, No. 6, 1990, pp. 492-504.
    • (1990) ZfbF , vol.42 , Issue.6 , pp. 492-504
    • Kaas, K.P.1
  • 19
    • 85050416890 scopus 로고
    • On the use of the mass media for important things
    • Katz, E., H. Haas, and M. Gurevitch, "On the Use of the Mass Media for Important Things", American Sociological Review, Vol. 38, No. 2, 1973, pp. 164-181.
    • (1973) American Sociological Review , vol.38 , Issue.2 , pp. 164-181
    • Katz, E.1    Haas, H.2    Gurevitch, M.3
  • 21
    • 33646515345 scopus 로고    scopus 로고
    • The success factors of mobile advertising value chain
    • Leppäniemi, M., Karjaluoto, H. and Salo, J., "The Success Factors of Mobile Advertising Value Chain", Ebusiness Review, vol. 4, 2004, pp. 93-97.
    • (2004) Ebusiness Review , vol.4 , pp. 93-97
    • Leppäniemi, M.1    Karjaluoto, H.2    Salo, J.3
  • 24
    • 84986018237 scopus 로고    scopus 로고
    • Consumer perceived risk: Conceptualisations and models
    • Mitchell, V.W., "Consumer Perceived Risk: Conceptualisations and Models", Journal of Marketing, Vol. 33, No. 1, 1999, pp. 163-196.
    • (1999) Journal of Marketing , vol.33 , Issue.1 , pp. 163-196
    • Mitchell, V.W.1
  • 27
    • 0031186335 scopus 로고    scopus 로고
    • The influence of user perceptions on software utilization: Application and evaluation of a theoretical model of technology acceptance
    • Morris, M. G. and Dillon, A., "The influence of user perceptions on software utilization: Application and evaluation of a theoretical model of Technology Acceptance", IEEE Transactions on Software Engineering, 14(A), 1997, pp. 58-65.
    • (1997) IEEE Transactions on Software Engineering , vol.14 , Issue.A , pp. 58-65
    • Morris, M.G.1    Dillon, A.2
  • 28
    • 33947498536 scopus 로고    scopus 로고
    • Mobile digital technology: Emerging issues for marketing
    • Mort G.S. and Drennan, J., "Mobile Digital Technology: Emerging Issues for Marketing", Journal of Database Management, vol. 10 (1), 2002, pp. 9-23.
    • (2002) Journal of Database Management , vol.10 , Issue.1 , pp. 9-23
    • Mort, G.S.1    Drennan, J.2
  • 29
    • 0001502438 scopus 로고
    • Taking stock: Can the theory of reasoned action explain unethical conduct?
    • Randall, D.M., "Taking stock: can the theory of reasoned action explain unethical conduct?", Journal of Business Ethics, Vol. 8 No. 11, 1989, pp. 873-882.
    • (1989) Journal of Business Ethics , vol.8 , Issue.11 , pp. 873-882
    • Randall, D.M.1
  • 32
    • 84936823564 scopus 로고
    • The theory of reasoned action: A meta analysis of past research with recommendations for modifications and future research
    • Sheppard, B.H., Hartwick, J. and Warshaw, P.R., "The theory of reasoned action: a meta analysis of past research with recommendations for modifications and future research", Journal of Consumer Research, Vol. 15 No. 3, 1988, pp. 325-343.
    • (1988) Journal of Consumer Research , vol.15 , Issue.3 , pp. 325-343
    • Sheppard, B.H.1    Hartwick, J.2    Warshaw, P.R.3
  • 33
    • 3042771085 scopus 로고    scopus 로고
    • The use of a decomposed theory of planned behavior to study Internet banking in Taiwan
    • Shih, Y.Y. and Fang, K., "The use of a decomposed theory of planned behavior to study Internet banking in Taiwan", Internet Research, Vol. 14 No. 3, 2004, pp. 213-223.
    • (2004) Internet Research , vol.14 , Issue.3 , pp. 213-223
    • Shih, Y.Y.1    Fang, K.2
  • 34
    • 84867015153 scopus 로고
    • An introduction to regression analysis
    • Skyes, A., "An introduction to Regression Analysis", Coase Lecture, 1992.
    • (1992) Coase Lecture
    • Skyes, A.1
  • 35
    • 36048993431 scopus 로고    scopus 로고
    • A contribution to theory building for mobile marketing: Categorizing mobile marketing campaigns through case study research
    • Wiedemann, G. And Pousttchi, K., "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research", Munich Personal RePEc Archive, 2006.
    • (2006) Munich Personal RePEc Archive
    • Wiedemann, G.1    Pousttchi, K.2
  • 36
    • 0038399889 scopus 로고    scopus 로고
    • Wireless advertising's challenges and opportunities
    • Yunos, H.M., Gao, J.Z. and Shim, S., "Wireless Advertising's Challenges and Opportunities", IEEE Computer, vol. 36 (5), 2003, pp. 30-37.
    • (2003) IEEE Computer , vol.36 , Issue.5 , pp. 30-37
    • Yunos, H.M.1    Gao, J.Z.2    Shim, S.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.