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Volumn 15, Issue 4, 2012, Pages 491-513

Are there any first-mover advantages for pioneering firms?: Lead market orientated business strategies for environmental innovation

Author keywords

Environmental innovation; First mover advantages; Innovation; Innovation strategies; Lead markets; Management strategy

Indexed keywords


EID: 84866839526     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601061211272394     Document Type: Article
Times cited : (30)

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