Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

International Journal of Strategic Communication

Volumn 6, Issue 4, 2012, Pages 287-308

  Macnamara, Jim ^a   Zerfass, Ansgar ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84866718851     PISSN: 1553118X     EISSN: 15531198     Source Type: Journal    
DOI: 10.1080/1553118X.2012.711402     Document Type: Article

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