Causally motivated attribution for online advertising

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2012, Pages

  Dalessandro, Brian ^a   Stitelman, Ori ^a   Perlich, Claudia ^a   Provost, Foster ^b  

^a M6D Research   (United States)

^b NYU and M6D Research   (United States)

Author keywords

Attribution; Causal estimation; Digital advertising; Variable importance

Indexed keywords

APPROXIMATE METHODS; APPROXIMATION METHODS; ATTRIBUTION; COOPERATIVE GAME THEORY; DATA SETS; ESTIMATION PROBLEM; GUIDING PRINCIPLES; IMPORTANCE MEASURE; INTERNET USERS; MULTIPLE VENDORS; ONLINE ADVERTISING; VARIABLE IMPORTANCE;

APPROXIMATION THEORY; DATA MINING; ESTIMATION; GAME THEORY; INTERNET; SEARCH ENGINES; STANDARDIZATION;

MARKETING;

EID: 84866713589     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2351356.2351363     Document Type: Conference Paper

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