Data-driven multi-touch attribution models

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2011, Pages 258-264

  Shao, Xuhui ^a   Li, Lexin ^b  

^a Platform Applied Science Infrastructure Amobee Inc   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Bagged logistic regression; Digital advertising; Multi touch attribution model

Indexed keywords

REGRESSION ANALYSIS; USER PROFILE;

ADVERTIZING; BAGGED LOGISTIC REGRESSION; DATA DRIVEN; DIGITAL ADVERTIZING; LOGISTICS REGRESSIONS; MEDIA CHANNEL; MULTI-TOUCH; MULTI-TOUCH ATTRIBUTION MODEL; PROBABILISTIC MODELS; STATISTICAL FRAMEWORK;

MARKETING;

EID: 80052655970     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2020408.2020453     Document Type: Conference Paper

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