Flexible business models

European Journal of Marketing

Volumn 46, Issue 10, 2012, Pages 1340-1367

  Mason, Katy ^a   Mouzas, Stefanos ^a  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Flexibility; Flexible business models; Management strategy; Market focus; Network focus

Indexed keywords

EID: 84866685916     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211248062     Document Type: Article

References (61)

1. Amit, R. and Zott, C. (2001), "Value creation in e-business" in Strategic Management Journal, Vol. 22, Nos 6/7, p. 493.
2. Araujo, L. and Easton, G. (1996), "Strategy - where is the pattern?" in Organization, Vol. 3, No. 3, pp. 361-83.
3. Araujo, L., Dubois, A. and Gadde, L.-E. (2003), "The multiple boundaries of the firm" in The Journal of Management Studies, Vol. 40, No. 5, p. 1255.
4. Axelsson, B. and Easton, G. (1992), Industrial Networks: A New View of Reality, Routledge, London.
5. Beamon, B.M. and Ware, T.M. (1998), "A process quality model for the analysis, improvement and control of supply chain systems" in International Journal of Physical Distribution & Logistics Management, Vol. 28, Nos 9/10, p. 704.
6. Biggart, N.W. and Delbridge, R. (2004), "Systems of exchange" in Academy of Management Review, Vol. 29, No. 1, p. 28.
7. Birkinshaw, J. and Gibson, C. (2004), "Building ambidexterity into an organization" in MIT Sloan Management Review, Vol. 45, No. 4, pp. 47-55.
8. Brennan, R., Turnbull, P.W. and Wilson, D. (2003), "Dyadic adaptation in business-to-business markets" in European Journal of Marketing, Vol. 37, Nos 11/12, pp. 1636-66.
9. Cairncross, F. (2002), The Company of The Future: Meeting the Management Challenges of the Communications Revolution, Profile Books, London.
10. Chandler, A. (1969), "The structure of American industry in the twentieth century: a historical overview" in Business History Review, Vol. 43, pp. 255-81.
11. Christopher, M. (2000), "The agile supply chain: competing in volatile markets" in Industrial Marketing Management, Vol. 29, No. 1, pp. 37-44.
12. Deshpandé, R., Farley, J.U. and Webster, F. Jr (1997), "Factors affecting organizational performance: a five-country comparison", Working Paper No. 97-108, Marketing Science Institute, Cambridge, MA.
13. Doyle, P. (2000) in Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, Wiley, New York, NY, pp. 71-2.
14. Doz, Y.L. (1996), "The evolution of cooperation in strategic alliances: initial conditions or learning processes?" in Strategic Management Journal, Vol. 17, Summer, pp. 55-83.
15. Dubois, A. and Araujo, L. (2007), "Case research in purchasing and supply management: opportunities and challenges" in Journal of Purchasing and Supply Management, Vol. 13, No. 3, pp. 170-81.
16. Dyer, J.H. and Singh, H. (1998), "The relational view: cooperative strategy and sources of interorganizational competitive advantage" in Academy of Management Review, Vol. 23, No. 4, p. 660.
17. Ellram, L.M. and Cooper, M.C. (1990), "Supply chain management, partnerships, and the shipper-third party relationship" in International Journal of Logistics Management, Vol. 1, No. 2, pp. 1-10.
18. Farrell, M.A. and Oczkowski, E. (2002), "Are market orientation and learning orientation necessary for superior organizational performance?" in Journal of Market-Focused Management, Vol. 5, No. 3, p. 197.
19. Gadde, L.E., Huemer, L. and Håkansson, H. (2003), "Strategizing in industrial networks" in Industrial Marketing Management, Vol. 32, No. 5, pp. 357-65.
20. Gibson, C.B. and Birkinshaw, J. (2004), "The antecedents, consequences and mediating role of organizational ambidexterity" in Academy of Management Journal, Vol. 47, No. 2, pp. 209-26.
21. Gnyawali, D.R. and Madhavan, R. (2001), "Cooperative networks and competitive dynamics: structural embeddedness perspective" in Academy of Management Review, Vol. 26, No. 3, pp. 431-45.
22. Håkansson, H. and Ford, D. (2002), "How should companies interact in business networks?" in Journal of Business Research, Vol. 55, No. 2, pp. 133-9.
23. Håkansson, H. and Snehota, I. (1989), "No business is an island: the network concept of business strategy" in Scandinavian Journal of Management, Vol. 4, No. 3, pp. 187-200.
24. Hammer, M. (2001), "The superefficient company" in Harvard Business Review, Vol. 79, No. 8, pp. 82-91.
25. Harrigan, K. (1986), "Matching vertical integration strategies to competitive conditions" in Strategic Management Journal, Vol. 7, No. 6, p. 535.
26. He, Z.-L. and Wong, P.-K. (2004), "Exploration v. exploitation: an empirical test of the ambidexterity hypothesis" in Organization Science, Vol. 15, No. 4, pp. 481-94.
27. Hooley, G. (2000), "Market orientation in the transition economies of central Europe: tests of the Narver and Slater market orientation scales" in Journal of Business Research, Vol. 50, No. 3, p. 273.
28. Howard-Grenville, J.A. (2005), "The persistence of flexible organizational routines: the role of agency and organizational context" in Organization Science, Vol. 16, No. 6, p. 618.
29. Kohli, A.K. and Jaworski, B.J. (1990), "Market orientation: the construct, research propositions, and managerial implications" in Journal of Marketing, Vol. 54, No. 2, p. 1.
30. Langabeer, J. and Rose, J. (2001), Creating Demand Driven Supply Chains: How to Profit from Demand Chain Management, Chandos Publishing, Oxford.
31. Lee, H.L., Padmanabhan, V. and Whang, S. (1997), "The bullwhip effect in supply chains" in Sloan Management Review, Vol. 38, No. 3, p. 93.
32. Linder, J.C. and Cantrell, S. (2000), Changing Business Models, Accenture, Chicago, IL.
33. Maddigan, R.J. (1981), "The measurement of vertical integration" in Economics and Statistics, Vol. 63, No. 3, pp. 328-35.
34. Magretta, J. (1998), "The power of virtual integration: an interview with Dell Computer's Michael Dell" in Harvard Business Review, Vol. 76, March/April, pp. 86-100.
35. Magretta, J. (2002), "Why business models matter" in Harvard Business Review, Vol. 80, No. 5, pp. 86-92.
36. Mahoney, J.T. (1992), "The choice of organizational form: vertical financial ownership versus other methods of vertical integration" in Strategic Management Journal, Vol. 13, No. 8, p. 559.
37. Mason, K. (2008), "Markets, business models and growth of the firm", paper presented at the 24th IMP Conference, Uppsala.
38. Mason, K. and Leek, S. (2008), "Learning to build a supply network: an exploration of dynamic business models" in Journal of Management Studies, Vol. 45, No. 4, pp. 774-99.
39. Min, S. and Mentzer, J.T. (2000), "The role of marketing in supply chain management" in International Journal of Physical Distribution & Logistics Management, Vol. 30, No. 9, p. 765.
40. Möller, K. and Svahn, S. (2006), "Role of knowledge in value creation in business nets" in Journal of Management Studies, Vol. 43, No. 5, pp. 985-1007.
41. Möller, K.E. and Törrönen, P. (2003), "Business suppliers' value creation potential: a capability-based analysis" in Industrial Marketing Management, Vol. 32, No. 2, pp. 109-18.
42. Möller, K., Rajala, A. and Svahn, S. (2005), "Strategic business nets - their type and management" in Journal of Business Research, Vol. 58, pp. 1274-84.
43. Morris, M., Schindehutte, M. and Allen, J. (2005), "The entrepreneur's business model: toward a unified perspective" in Journal of Business Research, Vol. 58, No. 6, p. 726.
44. Narver, J.C. and Slater, S.F. (1990), "The effect of a market orientation on business profitability" in Journal of Marketing, Vol. 54, No. 4, p. 20.
45. Osterwalder, A., Pigneur, Y. and Tucci, C.L. (2005), "Clarifying business models: origins, present and future of the concept" in Communications of the Association for Information Systems, No. 15, pp. 2-40.
46. Sanchez, R. and Mahoney, J.T. (1996), "Modularity, flexibility and knowledge management in product and organizational design" in Strategic Management Journal, Vol. 17, pp. 63-76.
47. Schweizer, L. (2005), "Concept and evolution of business models" in Journal of General Management, Vol. 31, No. 2, pp. 37-56.
48. Sharma, A. (2002), "Trends in internet-based business-to-business marketing" in Industrial Marketing Management, Vol. 31, No. 2, pp. 77-84.
49. Shook, S.R., Vlosky, R.P. and Kallioranta, S.M. (2004), "Why did forest industry dot.coms fail?" in Forest Products Journal, Vol. 54, No. 10, pp. 35-40.
50. Sudman, S. (1997), Applied Sampling, Sage Publications, Thousand Oaks, CA.
51. Swafford, P.M., Ghosh, S. and Murthy, N.N. (2006), "A framework for assessing value chain agility" in International Journal of Operations & Production Management, Vol. 26, No. 2, pp. 118-40.
52. Teece, D.J. (2007), "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance" in Strategic Management Journal, Vol. 28, No. 13, pp. 1319-50.
53. Turner, B. (1981), "Some practical aspects of qualitative data analysis" in Quality & Quantity, Vol. 15, pp. 225-47.
54. Webster, F.E. Jr (1992), "The changing role of marketing in the corporation" in Journal of Marketing, Vol. 56, No. 4, p. 1.
55. Weill, P. and Vitale, M. (2001), Place to Space: Moving to eBusiness Models, Harvard Business School Press, Boston, MA.
56. Wilkinson, I. and Young, L. (2002), "On cooperating firms, relations and networks" in Journal of Business Research, Vol. 55, pp. 123-32.
57. Zott, C. and Amit, R. (2007), "Business model design and the performance of entrepreneurial firms" in Organization Science, Vol. 18, No. 2, pp. 181-99.
58. Eisenhardt, K.M. (1989), "Building theories from case study research" in Academy of Management Review, Vol. 14, No. 4, p. 532.
59. Han, J.K., Kim, N. and Srivastava, R.K. (1998), "Market orientation and organizational performance: is innovation a missing link?" in Journal of Marketing, Vol. 62, No. 4, p. 30.
60. Johanson, J. and Mattsson, L.G. (1992), "Network positions and strategic action - an analytic framework" Axelsson, B. and Easton, G. (Eds.), Industrial Networks: A New View of Reality, Routledge, London.
61. Morash, E.A., Droge, C.L.M. and Vickery, S.K. (1996), "Strategic logistics capabilities for competitive advantage and firm success" in Journal of Business Logistics, Vol. 17, No. 1, p. 1.