Going beyond liking: Measuring emotional and conceptual profiles to make better new products

Consumer-Driven Innovation in Food and Personal Care Products

Volumn , Issue , 2010, Pages 219-274

  Thomson, D ^a  

^a MMR Research Worldwide Ltd   (United Kingdom)

Author keywords

Best worst (maximum difference) scaling; Choice; Conceptual profiling; Conceptualisation; Emotion; Functionality; Immediate liking; Wanting

Indexed keywords

EID: 84865978828     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1533/9781845699970.2.219     Document Type: Chapter

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