Pioneering Asian Franchise Brands: Pho24 in Vietnam

Journal of Marketing Channels

Volumn 19, Issue 4, 2012, Pages 295-309

  Frazer, Lorelle ^a   Merrilees, Bill ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

born global; case study; entrepreneur; franchise; Vietnam

Indexed keywords

EID: 84865960277     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2012.700264     Document Type: Article

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