메뉴 건너뛰기




Volumn 14, Issue 3, 2012, Pages 227-250

Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84865487636     PISSN: 14241277     EISSN: 14241250     Source Type: Journal    
DOI: 10.1080/14241277.2012.657284     Document Type: Article
Times cited : (99)

References (72)
  • 1
    • 84865488311 scopus 로고    scopus 로고
    • American Press Institute, & ITZBelden
    • American Press Institute, & ITZBelden. (2009). Online revenue initiatives. http://www.slideshare.net/Mediatrend/online-rev2009-final (http://www.slideshare.net/Mediatrend/online-rev2009-final) (Accessed: 1 March 2011).
    • (2009) Online revenue initiatives
  • 3
    • 84865470429 scopus 로고    scopus 로고
    • Livonia, MI: Market Strategies International
    • Baker, R. (2010). Choosing between telephone and online for survey data collection. Livonia, MI: Market Strategies International. http://www.marketstrategies.com/App_Content/files/Telephone%20or%20Web.pdf (http://www.marketstrategies.com/App_Content/files/Telephone%20or%20Web.pdf) (Accessed: 1 March 2011).
    • (2010) Choosing between telephone and online for survey data collection
    • Baker, R.1
  • 4
    • 0002503308 scopus 로고
    • An attitude model for the study of brand preference
    • Bass, F. M. and Talarzyk, W. W. 1972. An attitude model for the study of brand preference. Journal of Marketing Research, 9(1): 93-96.
    • (1972) Journal of Marketing Research , vol.9 , Issue.1 , pp. 93-96
    • Bass, F.M.1    Talarzyk, W.W.2
  • 5
    • 17444387177 scopus 로고    scopus 로고
    • Borrell Associates, Inc, Williamsburg, VA: Author
    • Borrell Associates, Inc. (2001). The free vs. paid debate: Newspapers must decide between short-term ROI and long-term goals. Williamsburg, VA: Author. http://www.borrellassociates.com/reports/industrypapers/online-archives/112-the-free-vs-paid-debate (http://www.borrellassociates.com/reports/industrypapers/online-archives/112-the-free-vs-paid-debate) (Accessed: 12 April 2003).
    • (2001) The free vs. paid debate: Newspapers must decide between short-term ROI and long-term goals
  • 6
    • 84860921312 scopus 로고    scopus 로고
    • Borrell Associates, Inc. (July 29), Williamsburg, VA: Author
    • Borrell Associates, Inc. (2003, July 29). What newspaper Web sites earn? Williamsburg, VA: Author. http://www.borrellassociates.com/research.html (http://www.borrellassociates.com/research.html) (Accessed: 4 June 2004).
    • (2003) What newspaper Web sites earn?
  • 7
    • 17444421670 scopus 로고    scopus 로고
    • The history of online journalism
    • In: Kawamoto K., editors Lanham, MD: Rowman & Littlefield
    • Carlson, D. 2003. "The history of online journalism". In Digital journalism, Edited by: Kawamoto, K. 31-55. Lanham, MD: Rowman & Littlefield.
    • (2003) Digital journalism , pp. 31-55
    • Carlson, D.1
  • 9
    • 17444380019 scopus 로고    scopus 로고
    • Willingness to pay for online news: An empirical study on the viability of the subscription model
    • Chyi, H. I. 2005. Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2): 131-142.
    • (2005) Journal of Media Economics , vol.18 , Issue.2 , pp. 131-142
    • Chyi, H.I.1
  • 10
    • 77956814819 scopus 로고    scopus 로고
    • Use of online newspaper sites lags behind print editions
    • Chyi, H. I. and Lewis, S. C. 2009. Use of online newspaper sites lags behind print editions. Newspaper Research Journal, 30(4): 38-53.
    • (2009) Newspaper Research Journal , vol.30 , Issue.4 , pp. 38-53
    • Chyi, H.I.1    Lewis, S.C.2
  • 11
    • 84860809350 scopus 로고    scopus 로고
    • A matter of life and death? Examining how newspapers covered the newspaper "crisis."
    • Chyi, H. I., Lewis, S. C. and Zheng, N. 2012. A matter of life and death? Examining how newspapers covered the newspaper "crisis.". Journalism Studies, 13(3): 305-324.
    • (2012) Journalism Studies , vol.13 , Issue.3 , pp. 305-324
    • Chyi, H.I.1    Lewis, S.C.2    Zheng, N.3
  • 12
    • 0035605031 scopus 로고    scopus 로고
    • The medium is global; the content is not: The role of geography in online newspaper markets
    • Chyi, H. I. and Sylvie, G. 2001. The medium is global; the content is not: The role of geography in online newspaper markets. Journal of Media Economics, 14(4): 231-248.
    • (2001) Journal of Media Economics , vol.14 , Issue.4 , pp. 231-248
    • Chyi, H.I.1    Sylvie, G.2
  • 13
    • 73849114906 scopus 로고    scopus 로고
    • Is online news an inferior good? Examining the economic nature of online news among users
    • Chyi, H. I. and Yang, M. J. 2009. Is online news an inferior good? Examining the economic nature of online news among users. Journalism & Mass Communication Quarterly, 86: 594-612.
    • (2009) Journalism & Mass Communication Quarterly , vol.86 , pp. 594-612
    • Chyi, H.I.1    Yang, M.J.2
  • 14
    • 84865454603 scopus 로고    scopus 로고
    • Who would miss getting news online and why (not)? Examining the emotional attachment to online news-An inferior good
    • In: Lee F. L. F., Leung L., Qiu J. L., Chu D. S. C., editors New York: Routledge
    • Chyi, H. I. and Yang, M. J. 2012. "Who would miss getting news online and why (not)? Examining the emotional attachment to online news-An inferior good". In Frontiers in new media research, Edited by: Lee, F. L. F., Leung, L., Qiu, J. L. and Chu, D. S. C. 173-190. New York: Routledge.
    • (2012) Frontiers in new media research , pp. 173-190
    • Chyi, H.I.1    Yang, M.J.2
  • 15
    • 84865454604 scopus 로고    scopus 로고
    • (January 22), Nieman Journalism Lab
    • Coddington, M. (2010, January 22). This week in review: The New York Times' paywall plans, and what's behind MediaNews' bankruptcy. Nieman Journalism Lab. http://www.niemanlab.org/2010/01/this-week-in-review-the-new-york-times-paywall-plans-and-whats-behind-medianews-bankruptcy/ (http://www.niemanlab.org/2010/01/this-week-in-review-the-new-york-times-paywall-plans-and-whats-behind-medianews-bankruptcy/) (Accessed: 22 June 2011).
    • (2010) This week in review: The New York Times' paywall plans, and what's behind MediaNews' bankruptcy
    • Coddington, M.1
  • 16
    • 84865529444 scopus 로고    scopus 로고
    • Spending analog dollars to get digital pennies
    • January 14
    • Dick, B. (2009, January 14). Spending analog dollars to get digital pennies. Broadcast Engineering. http://blog.broadcastengineering.com/brad/2009/01/14/spending-analog-dollars-to-get-digital-pennies/ (http://blog.broadcastengineering.com/brad/2009/01/14/spending-analog-dollars-to-get-digital-pennies/) (Accessed: 4 November 2011).
    • (2009) Broadcast Engineering
    • Dick, B.1
  • 17
    • 84865506148 scopus 로고    scopus 로고
    • The newsonomics of defense and offense
    • June 9
    • Doctor, K. (2011a, June 9). The newsonomics of defense and offense. Nieman Journalism Lab. http://www.niemanlab.org/2011/06/the-newsonomics-of-defense-and-offense/ (http://www.niemanlab.org/2011/06/the-newsonomics-of-defense-and-offense/) (Accessed: 18 September 2011).
    • (2011) Nieman Journalism Lab.
    • Doctor, K.1
  • 18
    • 84865488303 scopus 로고    scopus 로고
    • Nine questions on the Dallas Morning News pay plan
    • March 7
    • Doctor, K. (2011b, March 7). Nine questions on the Dallas Morning News pay plan. Newsonomics. http://newsonomics.com/nine-questions-on-the-dallas-morning-news-pay-plan/ (http://newsonomics.com/nine-questions-on-the-dallas-morning-news-pay-plan/) (Accessed: 28 March 2011).
    • (2011) Newsonomics
    • Doctor, K.1
  • 19
    • 0001484179 scopus 로고
    • The role of price in multi-attribute product evaluations
    • Erickson, G. M. and Johansson, J. K. 1985. The role of price in multi-attribute product evaluations. Journal of Consumer Research, 12(2): 195-199.
    • (1985) Journal of Consumer Research , vol.12 , Issue.2 , pp. 195-199
    • Erickson, G.M.1    Johansson, J.K.2
  • 20
    • 84865454605 scopus 로고    scopus 로고
    • Micropayments! Not!
    • (February 6)
    • Etheridge, E. (2009, February 6). Micropayments! Not! NYTimes.com. http://opinionator.blogs.nytimes.com/2009/02/06/micropayments-not/?ref=opinion (http://opinionator.blogs.nytimes.com/2009/02/06/micropayments-not/?ref=opinion) (Accessed: 1 November 2011).
    • (2009) NYTimes.com
    • Etheridge, E.1
  • 21
    • 0002133341 scopus 로고
    • A behavior theory approach to the relations between beliefs about an object and the attitude toward the object
    • In: Fishbein M., editors New York: Wiley
    • Fishbein, M. 1967. "A behavior theory approach to the relations between beliefs about an object and the attitude toward the object". In Readings in attitude theory and measurement, Edited by: Fishbein, M. 389-399. New York: Wiley.
    • (1967) Readings in attitude theory and measurement , pp. 389-399
    • Fishbein, M.1
  • 22
    • 79960183304 scopus 로고    scopus 로고
    • Random sampling versus panel-based research
    • Chicago, IL: Synovate
    • Fisher, L. 2005. "Random sampling versus panel-based research". In MRA Alert Magazine, Chicago, IL: Synovate.
    • (2005) MRA Alert Magazine
    • Fisher, L.1
  • 23
    • 84865454607 scopus 로고    scopus 로고
    • From free to fee in 10 easy steps
    • (November 5)
    • Friedman, D. (2003, November 5). From free to fee in 10 easy steps. Online Journalism Review. http://www.ojr.org/ojr/business/1068080483.php (http://www.ojr.org/ojr/business/1068080483.php) (Accessed: 18 September 2011).
    • (2003) Online Journalism Review
    • Friedman, D.1
  • 24
    • 77955987832 scopus 로고
    • Conjoint analysis in consumer research: Issues and outlook
    • Green, P. E. and Srinivasan, V. 1978. Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5: 103-123.
    • (1978) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.E.1    Srinivasan, V.2
  • 25
    • 0002388032 scopus 로고
    • Conjoint analysis in marketing: New developments with implications for research and practice
    • Green, P. E. and Srinivasan, V. 1990. Conjoint analysis in marketing: New developments with implications for research and practice. Journal of Marketing, 54(4): 3-19.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 3-19
    • Green, P.E.1    Srinivasan, V.2
  • 26
    • 84865488306 scopus 로고    scopus 로고
    • Times loses almost 90% of online readership
    • (July 20)
    • Halliday, J. (2010, July 20). Times loses almost 90% of online readership. The Guardian. http://www.guardian.co.uk/media/2010/jul/20/times-paywall-readership (http://www.guardian.co.uk/media/2010/jul/20/times-paywall-readership) (Accessed: 1 March 2011).
    • (2010) The Guardian
    • Halliday, J.1
  • 27
    • 85010452938 scopus 로고    scopus 로고
    • Paid content strategies for news Websites
    • Herbert, J. and Thurman, N. 2007. Paid content strategies for news Websites. Journalism Practice, 1: 208-226.
    • (2007) Journalism Practice , vol.1 , pp. 208-226
    • Herbert, J.1    Thurman, N.2
  • 30
    • 20444432114 scopus 로고    scopus 로고
    • Revenues for online newspapers: Owner and user perceptions
    • Ihlström, C. and Palmer, J. 2002. Revenues for online newspapers: Owner and user perceptions. Electronic Markets, 12: 228-236.
    • (2002) Electronic Markets , vol.12 , pp. 228-236
    • Ihlström, C.1    Palmer, J.2
  • 31
    • 76949095817 scopus 로고    scopus 로고
    • How to save your newspaper
    • (February 5)
    • Isaacson, W. (2009, February 5). How to save your newspaper. Time.com. http://www.time.com/time/business/article/0,8599,1877191,00.html (http://www.time.com/time/business/article/0,8599,1877191,00.html) (Accessed: 1 March 2010).
    • (2009) Time.com
    • Isaacson, W.1
  • 33
    • 79960181651 scopus 로고    scopus 로고
    • Times deselected
    • (September 20)
    • Jarvis, J. (2007, September 20). Times deselected. BuzzMachine. http://www.buzzmachine.com/2007/09/17/times-deselected/ (http://www.buzzmachine.com/2007/09/17/times-deselected/) (Accessed: 1 October 2007).
    • (2007) BuzzMachine
    • Jarvis, J.1
  • 34
    • 84865488308 scopus 로고    scopus 로고
    • The danger of the wall
    • (January 28)
    • Jarvis, J. (2010, January 28). The danger of the wall. BuzzMachine. http://www.buzzmachine.com/2010/01/28/the-danger-of-the-wall/ (http://www.buzzmachine.com/2010/01/28/the-danger-of-the-wall/) (Accessed: 26 March 2010).
    • (2010) BuzzMachine
    • Jarvis, J.1
  • 35
    • 84865506149 scopus 로고    scopus 로고
    • April 26, Columbia, MO: University of Missouri, Reynolds Journalism Institute
    • Jenner, M., & Fleming, K. (2011, April 26). The push to paid: Attitudes of publishers toward paid content. Columbia, MO: University of Missouri, Reynolds Journalism Institute. http://www.niemanlab.org/pdfs/rjipaidcontent.pdf (http://www.niemanlab.org/pdfs/rjipaidcontent.pdf) (Accessed: 1 May 2011).
    • (2011) The push to paid: Attitudes of publishers toward paid content
    • Jenner, M.1    Fleming, K.2
  • 36
    • 84865460351 scopus 로고    scopus 로고
    • Jupiter Media Metrix. (January 6)
    • Jupiter Media Metrix. (2003, January 6). Bumpy road from free to fee: Paid online content revenues to reach only $5.8 billion by 2006, reports jupiter media metrix. http://banners.noticiasdot.com/termometro/boletines/docs/consultoras/jupiter/2002/jupiter_Paid_Online_Content_Revenues.pdf (http://banners.noticiasdot.com/termometro/boletines/docs/consultoras/jupiter/2002/jupiter_Paid_Online_Content_Revenues.pdf) (Accessed: 5 March 2004).
    • (2003) Bumpy road from free to fee: Paid online content revenues to reach only $5.8 billion by 2006, reports jupiter media metrix
  • 37
    • 17444420438 scopus 로고    scopus 로고
    • Digital journalism: Emerging media and the changing horizons of journalism
    • In: Kawamoto K., editors Lanham, MD: Rowman & Littlefield
    • Kawamoto, K. 2003. "Digital journalism: Emerging media and the changing horizons of journalism". In Digital journalism, Edited by: Kawamoto, K. 1-29. Lanham, MD: Rowman & Littlefield.
    • (2003) Digital journalism , pp. 1-29
    • Kawamoto, K.1
  • 38
    • 33845779335 scopus 로고    scopus 로고
    • Gauging the impact of growing nonresponse on estimates from a national RDD telephone survey
    • Keeter, S., Kennedy, C., Dimock, M., Best, J. and Craighill, P. 2006. Gauging the impact of growing nonresponse on estimates from a national RDD telephone survey. Public Opinion Quarterly, 70: 759-779.
    • (2006) Public Opinion Quarterly , vol.70 , pp. 759-779
    • Keeter, S.1    Kennedy, C.2    Dimock, M.3    Best, J.4    Craighill, P.5
  • 40
    • 77956254536 scopus 로고    scopus 로고
    • You can't sell news by the slice
    • February 10
    • Kinsley, M. 2009. You can't sell news by the slice. The New York Times,: A27 February 10
    • (2009) The New York Times
    • Kinsley, M.1
  • 41
    • 84865529446 scopus 로고    scopus 로고
    • After three months, only 35 subscriptions for Newsday's Web site
    • (January 26)
    • Koblin, J. (2011, January 26). After three months, only 35 subscriptions for Newsday's Web site. New York Observer. http://www.observer.com/2010/media/after-three-months-only-35-subscriptions-newsdays-web-site (http://www.observer.com/2010/media/after-three-months-only-35-subscriptions-newsdays-web-site) (Accessed: 20 March 2011).
    • (2011) New York Observer
    • Koblin, J.1
  • 42
  • 43
    • 84860829663 scopus 로고    scopus 로고
    • Is print still king? Has online made a move? Updating a controversial post
    • April 5
    • Langeveld, M. (2010, April 5). Is print still king? Has online made a move? Updating a controversial post. Nieman Journalism Lab. http://www.niemanlab.org/2010/04/is-print-still-king-has-online-made-a-move-updating-a-controversial-post/ (http://www.niemanlab.org/2010/04/is-print-still-king-has-online-made-a-move-updating-a-controversial-post/) (Accessed: 28 May 2010).
    • (2010) Nieman Journalism Lab.
    • Langeveld, M.1
  • 44
    • 18644377993 scopus 로고
    • Relation between newspaper subscription price and circulation, 1971-1992
    • Lewis, R. 1995. Relation between newspaper subscription price and circulation, 1971-1992. Journal of Media Economics, 8(1): 25
    • (1995) Journal of Media Economics , vol.8 , Issue.1 , pp. 25
    • Lewis, R.1
  • 45
    • 79952644590 scopus 로고    scopus 로고
    • The brand management crisis facing the business of journalism
    • McDowell, W. S. 2011. The brand management crisis facing the business of journalism. International Journal on Media Management, 13(1): 37-51.
    • (2011) International Journal on Media Management , vol.13 , Issue.1 , pp. 37-51
    • McDowell, W.S.1
  • 47
    • 84857834079 scopus 로고    scopus 로고
    • Newspaper Association of America, Arlington, VA: Author
    • Newspaper Association of America. (2011). Advertising expenditures. Arlington, VA: Author. http://www.naa.org/Trends-and-Numbers/Advertising-Expenditures/Annual-All-Categories.aspx (http://www.naa.org/Trends-and-Numbers/Advertising-Expenditures/Annual-All-Categories.aspx) (Accessed: 5 April 2011).
    • (2011) Advertising expenditures
  • 48
    • 84875022010 scopus 로고    scopus 로고
    • Changing models: A global perspective on paying for content online
    • (February)
    • Nielsen. (2010, February). Changing models: A global perspective on paying for content online. Nielsen Wire. http://blog.nielsen.com/nielsenwire/reports/paid-online-content.pdf (http://blog.nielsen.com/nielsenwire/reports/paid-online-content.pdf) (Accessed: 20 March 2011).
    • (2010) Nielsen Wire
    • Nielsen1
  • 50
    • 84860938556 scopus 로고    scopus 로고
    • (August 14), Irvine, CA: Editor & Publisher
    • Outing, S. (2002, August 14). Examining paid content's future. Irvine, CA: Editor & Publisher. http://www.editorandpublisher.com/editorandpublisher/features_columns/stop_archive.jsp (http://www.editorandpublisher.com/editorandpublisher/features_columns/stop_archive.jsp) (Accessed: 22 December 2002).
    • (2002) Examining paid content's future
    • Outing, S.1
  • 51
    • 0002153933 scopus 로고
    • Uses and gratifications: A theoretical perspective
    • In: Bostrom R. N., editors Beverly Hills: Sage
    • Palmgreen, P. 1984. "Uses and gratifications: A theoretical perspective". In Communication Yearbook, Edited by: Bostrom, R. N. Vol. 8, 20-55. Beverly Hills: Sage.
    • (1984) Communication Yearbook , vol.8 , pp. 20-55
    • Palmgreen, P.1
  • 52
    • 85025830087 scopus 로고    scopus 로고
    • Newsday to charge to read its Web site
    • October 22
    • Pérez-Peña, R. 2009. Newsday to charge to read its Web site. The New York Times,: B4 October 22
    • (2009) The New York Times,
    • Pérez-Peña, R.1
  • 54
    • 79551637245 scopus 로고    scopus 로고
    • Search for alternative media business models hampered by narrow thinking
    • (April 20)
    • Picard, R. G. (2010, April 20). Search for alternative media business models hampered by narrow thinking. The Media Business. http://themediabusiness.blogspot.com/2010/04/search-for-alternative-media-business.html (http://themediabusiness.blogspot.com/2010/04/search-for-alternative-media-business.html) (Accessed: 23 June 2011).
    • (2010) The Media Business
    • Picard, R.G.1
  • 56
    • 51949110102 scopus 로고    scopus 로고
    • Project for Excellence in Journalism, Washington, DC: Author
    • Project for Excellence in Journalism, & Edmonds, R. (2006). Economics. Washington, DC: Author. http://stateofthemedia.org/2006/newspapers-intro/economics/ (http://stateofthemedia.org/2006/newspapers-intro/economics/) (Accessed: 21 March 2007).
    • (2006) Economics
    • Edmonds, R.1
  • 58
    • 84884623990 scopus 로고    scopus 로고
    • Washington, DC: Project for Excellence in Journalism
    • Rosenstiel, T., Mitchell, A., Rainie, L., & Purcell, K. (2011). Survey: Mobile news & paying online. Washington, DC: Project for Excellence in Journalism. http://stateofthemedia.org/2011/mobile-survey/ (http://stateofthemedia.org/2011/mobile-survey/) (Accessed: 10 April 2011).
    • (2011) Survey: Mobile news & paying online
    • Rosenstiel, T.1    Mitchell, A.2    Rainie, L.3    Purcell, K.4
  • 59
    • 84865475769 scopus 로고    scopus 로고
    • Sawtooth Software, Inc. (August 3), Orem, UT: Author
    • Sawtooth Software, Inc. (2008, August 3). What is conjoint analysis? Orem, UT: Author. http://www.sawtoothsoftware.com/ (http://www.sawtoothsoftware.com/) (Accessed: 1 August 2009).
    • (2008) What is conjoint analysis?
  • 60
    • 84865506150 scopus 로고    scopus 로고
    • Sawtooth Software, Inc, [Computer software]. Orem, UT: Author
    • Sawtooth Software, Inc. (2010). SSI Web (Version 3.2) [Computer software]. Orem, UT: Author. http://www.sawtoothsoftware.com/products/ssiweb/ (http://www.sawtoothsoftware.com/products/ssiweb/) (Accessed: 22 July 2010).
    • (2010) SSI Web (Version 3.2)
  • 61
    • 33847052515 scopus 로고    scopus 로고
    • Mass customization in the newspaper industry: Consumers' attitudes toward individualized media innovations
    • Schoder, D., Sick, S., Putzke, J. and Kaplan, A. M. 2006. Mass customization in the newspaper industry: Consumers' attitudes toward individualized media innovations. International Journal on Media Management, 8: 9-18.
    • (2006) International Journal on Media Management , vol.8 , pp. 9-18
    • Schoder, D.1    Sick, S.2    Putzke, J.3    Kaplan, A.M.4
  • 62
    • 0141671566 scopus 로고
    • Willingness to pay for public television and the advent of "look-alike" cable television channels: A case study
    • Schwer, R. K. and Daneshvary, R. 1995. Willingness to pay for public television and the advent of "look-alike" cable television channels: A case study. Journal of Media Economics, 8(3): 95-109.
    • (1995) Journal of Media Economics , vol.8 , Issue.3 , pp. 95-109
    • Schwer, R.K.1    Daneshvary, R.2
  • 63
    • 84865454610 scopus 로고    scopus 로고
    • Seize the future
    • Seize the future (2011). Philly.com. http://www.philly.com/philly/video/BC1155603089001.html?c=0.8061542966413994&posted=n (Accessed: 8 October 2011).
    • (2011) Philly.com
  • 64
    • 38549097662 scopus 로고    scopus 로고
    • Zero as a special price: The true value of free products
    • Shampanier, K., Mazar, N. and Ariely, D. 2007. Zero as a special price: The true value of free products. Marketing Science, 26: 742
    • (2007) Marketing Science , vol.26 , pp. 742
    • Shampanier, K.1    Mazar, N.2    Ariely, D.3
  • 65
    • 60249091323 scopus 로고    scopus 로고
    • Comparing response rates in e-mail and paper surveys: A meta-analysis
    • Shih, T.-H. and Fan, X. 2009. Comparing response rates in e-mail and paper surveys: A meta-analysis. Educational Research Review, 4: 26-40.
    • (2009) Educational Research Review , vol.4 , pp. 26-40
    • Shih, T.-H.1    Fan, X.2
  • 66
    • 84865488312 scopus 로고    scopus 로고
    • September 5, Clay Shirky's Writings About the Internet
    • Shirky, C. (2003, September 5). Fame vs fortune: Micropayments and free content. Clay Shirky's Writings About the Internet. http://www.shirky.com/writings/fame_vs_fortune.html (http://www.shirky.com/writings/fame_vs_fortune.html) (Accessed: 1 November 2011).
    • (2003) Fame vs fortune: Micropayments and free content
    • Shirky, C.1
  • 67
    • 33750313687 scopus 로고    scopus 로고
    • Building dynamic capabilities: The Wall Street Journal interactive edition: A successful online subscription model (1993-2000)
    • Steinbock, D. 2000. Building dynamic capabilities: The Wall Street Journal interactive edition: A successful online subscription model (1993-2000). International Journal on Media Management, 2: 178-194.
    • (2000) International Journal on Media Management , vol.2 , pp. 178-194
    • Steinbock, D.1
  • 68
    • 79958112290 scopus 로고    scopus 로고
    • A letter to our readers about digital subscriptions
    • (March 17)
    • Sulzberger, A. O. (2011, March 17). A letter to our readers about digital subscriptions. NYTimes.com. http://www.nytimes.com/2011/03/18/opinion/l18times.html (http://www.nytimes.com/2011/03/18/opinion/l18times.html) (Accessed: 30 June 2011).
    • (2011) NYTimes.com
    • Sulzberger, A.O.1
  • 69
    • 84865529447 scopus 로고    scopus 로고
    • Survey Sampling International LLC, Encino, CA: Author
    • Survey Sampling International LLC. (2008). ESOMAR 26. Encino, CA: Author. http://www.surveysampling.com/en/forms/ssi-information (http://www.surveysampling.com/en/forms/ssi-information) (Accessed: 1 March 2010).
    • (2008) ESOMAR 26
  • 71
    • 0001590716 scopus 로고
    • Issues in marketing's use of multi-attribute attitude models
    • Wilkie, W. L. and Pessemier, E. A. 1973. Issues in marketing's use of multi-attribute attitude models. Journal of Marketing Research, 10: 428-441.
    • (1973) Journal of Marketing Research , vol.10 , pp. 428-441
    • Wilkie, W.L.1    Pessemier, E.A.2
  • 72
    • 84865454609 scopus 로고    scopus 로고
    • Will paid content work? Two cautionary tales from 2004
    • February 10
    • Windsor, T. (2009, February 10). Will paid content work? Two cautionary tales from 2004. Nieman Journalism Lab. http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/ (http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/) (Accessed: 18 September 2011).
    • (2009) Nieman Journalism Lab.
    • Windsor, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.