Hi fans! Tell us your story!:Incorporating a stewardshipbased social media strategy to maintain brand reputation during a crisis

Corporate Communications: An International Journal

Volumn 17, Issue 3, 2012, Pages 241-254

  Goodman, Michael B ^a   Byrd, Simone ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b ALABAMA STATE UNIVERSITY   (United States)

Author keywords

Brand image; Corporate image; New technology; Public relations; Social networks; Social responsibility

Indexed keywords

EID: 84865112894     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281211253502     Document Type: Article

References (17)

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